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General Motors announced that, thanks to the success of the Chevrolet Onix in South America, the company's management in the United States had made the decision to make it a global model brand. This means that this product will start to be marketed in other markets and regions.
Carlos Zarlenga, president of GM América del Sur, said: "The name Onix will begin to be used in models of the new global family of Chevrolet vehicles, which will have specific characteristics according to the preferences of the customers of each market. The goal is to project globally the success of this model in our region ".
The first models of this new global family will debut this year, starting with China – a highly strategic market, ideal for commercial expansion. The subsidiary of this country has already published images of its Onix sedan format and design similar to that of the Cruze.
In addition, there will be eight regional variants with five different body types. The models of this clan will be launched in 40 different countries, including markets in South America, where Onix is already recognized.
In line with GM's strategy of aligning its range of vehicles with new customer demands, this family of cars has been developed and validated by an international team representing consumers in their respective regions. Although the creators of the first generation of Onix, GM in South America, have played an important role in the design of new members, relying on their experience in the development of compact.
According to the brand, these new models will follow the latest brand trends in terms of design, seek effective performance and include connectivity and security technologies, a policy that the brand has been preaching for some time and a clear example: 39, complete equipment. models such as Cruze, Tracker or Equinox, which offer several driving aids.
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