General Motors confirms its investment in Argentina and continued production of Cruze

The major US automakers, Ford and General Motors, are not moving up a gear in some key markets for their businesses.

The news is widespread today in the international media, when GM announced that the brand It will close three plants in the United States and Canada.

The repercussions quickly reached Argentina, where Chevrolet produces Cruze at the Alvear factory in Santa Fe province.

However, according to the sources consulted by iProfessionnel, since the mark confirmed that this situation did not affect local projects and that the investment committed for the santafecina plant had not been modified, directly investing US $ 300 million and indirectly US $ 200 million per year. providers.

In the factory, a new model will be produced from which there will still be no data, but will require the installation of a new platform. "It's a vehicle that's part of the new family of global high-tech products, high added value, which will be destined to the new segment of our company and which will have as main markets Brazil and Argentina ", revealed at the time by the mark.

On the other hand, local sources also explained that there was currently no change with the production of the Cruze, the mid-car produced in the sedan and sedan version in the same plant, launched in 2016.

This model is one of the best selling in the C segment, where other brands, such as Ford, have decided to end their offer and, therefore, to end the Focus in 2019.

In the case of Chevrolet, the innovation of this new product, with its renewed platform and many technologies, allows it to continue on its feet and to project a 2019 year more optimistic if it follows the recovery of Brazil, so that the demand will increase.

Still at the regional level, the brand is going through a good time, according to Carlos Zarlenga, number one of Mercosur, confirmed at Sao Paulo Hall held a few days ago.

The executive said that in South America it was doing well. Indeed, the resumption of the neighboring country has allowed them to risk launching new models, such as the Bolt EV electric, the first with these characteristics of the brand on this continent.

Also in Argentina, has just launched Equinox, a new SUV to be divided between Tracker and Trailblazer, and Spin completely renovated, the most practical pbadenger car on the market for its value for money.

It will take longer to see the local impact, but for now, the brand denies the impact.

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