Government spends more than $ 3,000,000 on social media influencers

This amount is used to pay for the famous five-star hotels, direct flights, personalized transfers and also to pay for an agency that coordinates the selection of customers in the country.

February 22, 2019

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The municipal administration wants to promote tourism and that is why it has set up an Influencers program in which different "network celebrities" from around the world are paid to advertise in Argentina. The budget executed by this entity amounted to $ 3,172,700..

This amount is used to pay influencers for five star hotels, direct flights, personalized transfers and also to pay an agency that coordinates the selection of guests in the country.

The hotels to which the influencers are invited are, among others, the Recoleta Grand, Intersur Recoleta, the Faena de Buenos Aires and all the celebrities staying in high clbad rooms, with three meals a day and late check out.

The Influencers program offers a bilingual guide service that is present throughout the stay and takes them to emblematic places of Buenos Aires such as Caminito, the Recoleta cemetery, the National Museum of Fine Arts, San Telmo market, MALBA, El Ateneo. , art galleries, walks in El Tigre, Teatro Colón, theaters of Corrientes Avenue, among others.

In any case, the government of Cityensures that influencers do not receive a salary and that the ticket has been paid only 20%. What they did is interact with tourism companies to negotiate prices based on a press proposal.

Among the well known instagramers who have visited the country are Galician Jorges Cremades, a Dutch couple whose user is @dutchnomadcouple and Mexican Geraldine Bazán, among others. All celebrities tagged @travelbuenosaires account.