Great American businessmen in favor of …

The leaders of eighty major US companies, including Bloomberg, H & M, Warner Music, and Tinder, have complained about laws that prevent legal abortions in the United States and urged other companies to join the United States. "Do not Ban Equality" launched today with a full – page notice in the New York Times. "It's time for companies to support reproductive health care," the notification begins.

"Restricting access to comprehensive reproductive care, including abortion, threatens the health, independence, and economic stability of our employees and clients," says the text, which also warns The companies participating in the campaign, which employ more than 108,000 people consider that equality at the workplace is one of the "most important business problems of our time". "When everyone has the power to succeed, our businesses, our communities and our economy are better off." This notice, which was also developed by NGOs such as the American Civil Liberties Union (ACLU) and the American Federation of Family Planning, is dedicated to advocacy for badual and reproductive rights.

"Limiting access to comprehensive reproductive care, including abortion, threatens the health, independence and economic stability of our employees and clients." In simple terms, this goes to against our values ​​and is bad for business, which hampers our ability to create diverse and inclusive labor channels, to recruit outstanding talent in all states and to protect well-being of all the people who ensure the prosperity of our businesses, "said the notification.

In the text, companies also warn that "the future of equality is at stake and this puts our families, our communities and the economy at risk".

The campaign also involved Philippe Pinatel, MAC Cosmetics, Diane Von Furstenberg, Jeremy Stoppelman, Yelp, Jack Dorsey (founder of Twitter, but on behalf of another company, Square), Stewart Butterfield, Slack Platform, Andrea Blieden, Matthew McCarthy, of The Body Shop cosmetics chain, Ben & Jerry's ice cream giant's Homemade, among others.

On the website of the initiative, dontbanequality, com, the companies explain that the release responds "to an alarming trend of sanctioned bans in different states of the country to restrict access to reproductive care complete, including abortion ". A recent study "shows why companies that attach importance to equality should worry about policies that limit access to reproductive health care", while Further research by Greenwald and Associates and the Planned Parenthood Federation "confirms that an overwhelming majority of Americans see brand values ​​as an important element when making purchasing decisions." "Even more , 90% of millennials report that reproductive health is an important issue for them, while more than two-thirds say it is very or extremely important. "

In addition, note the companies after Do not prohibit equality, "most Americans agree that a person's access to success and economic security is inextricably linked to his or her access to comprehensive health care in terms of 71% of voters oppose the revocation of Roe V. Wade "(N. de R .: Decision paving the way for the legalization of the right to abortion in the United States) and 75% Employees Adults believe that abortion should be legal.

Business leaders participating in the campaign also have a business case for talking to their peers. According to a survey by Edelman Trust Barometer this year, they say. "71% of employees feel it is essential that" my general manager "reacts to difficult times, and for companies, CEOs and founders who attach importance to equality, signing this letter gives you the opportunity to demonstrate your leadership in the matter to customers and employees. "