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It was in 1973 and an American named Joe Girard, enrolled in the Guinness Book of Records at the age of 45, became the best car salesman in the world: got 1425 sales in just twelve months, about 120 monthly units.
A few hours ago, with 90 years and thousands of cars sold to his credit, unfortunately He died as a result of a domestic accident (fell on the stairs) that affected his brain and beat him after two days of intensive care in a hospital in Detroit, the city where he was born.
Girard is (and will be forever) a true legend at car dealerships. He worked at a Chevrolet dealer, one of the most popular brands in his country, between 1963 and 1977. He had managed to market 13,001 units, brutal figure.
After retiring from auto agencies, he became a speaker and motivator for beginners and wrote five books. Two of them were called "How to sell anything to anyone" and "How to close each sale", titles that explain their success.
In 2017, an American named Ali Reda claimed to have sold 1582 cars in a month and asked Guinness to enter the Book, but Girard sued him despite the fact that General Motors had confirmed the numbers from Reda and Guinness authorities decided to remove this category.
Girard grew up in a family of Sicilian origin. At the age of 9, he started polishing street shoes.. At 11, he was already distributing copies of the Detroit Free Press before entering the school. He left school early to start his career as a car salesman.
Until his death, he succeeded with his wife joegirard.com, which he called "The site of the biggest seller in the world". There, he offered advice for the sale of houses, boats, motor homes, insurance and automobiles.
On the same site, he published his autobiography and declared that at the beginning of his career, he had to change his original family name (It was Girardi and he got the "i") because an American had told him that he would never buy a car from an Italian (he was the son of Italians), even though he had the sale in course. Time later, he stayed in the story.
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