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Less than a year after its appearance, the social network Flag It has already managed to grab the attention of leaders in the tech industry and has become the new internet sensation. But what is it all about?
The app, which launched in beta in April 2020 for iOS – Apple’s operating system – lets you start or listen to audio chats on any topic. No text, images or videos: only user profile pictures and their voice.
It works, in a way, like a Zoom without video and open to the world. Or a live podcast platform that anyone can participate in. An evolution, some say, of radio.
Its creators are Paul Davison and Rohan Seth, from Alpha Exploration Co, two entrepreneurs with experience in Silicon Valley.
The home screen of the application, with the calendar of scheduled discussions and those taking place live.
Exclusivity is part of the app’s appeal: at the moment, it’s only available for iPhone and an invitation from another user is required to access. This is the infatuation that certain opportunists who were able to enter take the opportunity to sell the two invitations they have.
Those who do not get the VIP card can download the app and join a waiting list.
The Explore tab, with user recommendations and “clubs” to follow.
The aura of the application, which for now it’s free and ad-free, grew by the fame of its early members, like rapper Drake, artists Jared Leto, Ashton Kutcher and Tiffany Haddish, and influential figures in the tech world, like Twitter CEO Jack Dorsey.
However, the main reason Clubhouse is gaining more and more attention is that Tesla and Facebook CEOs Elon Musk and Mark Zuckerberg have recently come. When two tech icons choose to use the same app to get their point across within days of each other, people take notice.
Two of the most popular users are Elon Musk and Mark Zuckerberg.
During his appearance on Jan.31, Musk discussed trips to Mars with his rocket company Space X, cryptocurrencies, artificial intelligence and the pandemic. Zuckerberg spoke on February 4, fueling curiosity about the app. And as it happened, Facebook is already working on its own version of Clubhouse.
In December, the company was valued at $ 100 million. Today, with over 2 million weekly active users, its value already exceeds $ 1 trillion.
According to various reports, the app would arrive on Android in March and open to the masses in 2021.
How we use it
When creating a room, it is allowed to make it open, social (only for the people you follow) or private.
The concept of the Clubhouse is simple: anyone can initiate voice conversations with friends or walk into different chat rooms and listen to live audio broadcasts with thousands of other people.
Discussions can be anything from a phone call to a conference, debate or interview.
The rooms are divided by theme and you can even plan to participate in debates that will take place in the next few hours. Unlike podcasts, everything is live and users can participate – as long as they are invited to speak by the moderators.
Nothing is recorded: if you are not logged in, you are missing it.
This is what a room looks like from the inside. To ask to speak, you must raise your hand (bottom right).
One of the first permissions the app asks to enter is to gain access to microphone control. And although during the discussions he can be silenced, he probably does not have permission to speak.
There is a button to invite friends to the conversation and another to ask to speak, although admins can choose to disable it.
When entering a room, you can see small icons with the photos or avatars of the participants. While the guests are located upstairs, the organizer has an asterisk next to it. And at the bottom are the listeners.
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