How much did your consumption drop last year according to your place in the pyramid?

However, as could be expected, the decline in purchasing power did not affect the different social strata and affected the most deferred sectors with a particular hardness.

This was revealed by Kantar Worldpanel's latest Consumer Insights quarterly review based on the consumption of Argentinian households.

According to this study, consumption in the first half of the year was negative by 8% Comparing with the same period of 2018. The report indicates that the fall is recorded at all socio-economic levels, although it is at the base of the pyramid that the largest decline is recorded.

In the second quarter of this year consumption at the "lower" socio-economic level has dropped by 9% year-on-year and by 12% since the beginning of the year.

The other socio-economic levels ("low upper", "medium low" and "high and medium") reduced their consumption by 7% in the second quarter of the year, while in the accumulated year, the "moderately low" sector contracted 9% and 7% among those in the "upper low" and "high and medium" categories.

The decline occurred in all sectors, socio-economic levels, regions and supply points such as hyper, super, proximity and self-service.

According to Kantar, estimates for the second half predict a slight recovery in recent months and they plan to finish the year with an overall decline of about 4% from 2018.