How much money do Argentines spend on their partner on Valentine's Day?

February 13, 2019

Thursday, Valentine's Day is celebrated. Almost 80% of Argentineans who buy in pairs buy a gift for that date. Find out how much they invest.

The February 14th, Like every year, it is celebrated all over the world Valentine's Day where the Day of lovers. Despite being from United States, the date is deeply rooted in the country: About 80% of Argentines claim to buy a gift to celebrate Valentine's Day this year. This translates into excellent news for companies in all areas, including e-commerce.

The Online Store Linio badyzed Argentine trends in Valentine's Day and discovered how much they invest in their partner.

Trends and habits

While Valentine's Day is February 14, 90% of searches in Google related are performed every year two weeks before the date and even the same day. For online shopping, sales peaks are recorded in the last 3 days and peak the same day, taking advantage of offers and discounts offered by the market and express delivery promotions.

This year it is expected that the average expenditure of Argentineans is between 1000 and 1200 pesos, being the most chosen categories: perfumes, fashion (clothes, shoes and sunglbades), electrobelleza and technological gadgets.

As for the way to buy, Agustina Machicote, director of the commercial area of Linio Argentina, comments: "Young people, especially between 18 and 25 years, are showing a greater tendency to buy their gifts online, focusing primarily on the biggest discounts, shipping options and the convenience of buying from them." A smartphone or a computer. "

An badysis carried out jointly by Kantar TNS and Kantar Worldpanel, confirms that it is the youngest people who are adopting the celebration of Valentine's Day, compared to older adults. Among 18- to 34-year-olds, one in three felt the celebration was important or very important, while three to four in ten adults aged 35 and over rated it low or low.

The phenomenon "San Solterín"

Another trend that is emerging strongly as opposed to Valentine's Day, is the celebration of "San Solterín" who has more and more followers and is celebrated on February 13. Informally, it's the day of the single person's celebration, an excuse to have fun with friends and be pampered. Among the best-selling products on this date, they are notebooks, smartphones and personal care items.

Valentina Muda, director of the marketing sector of Linio Argentina, provides: "Valentine is no longer an exclusive date to give to couples." The consumer, and especially Argentina, is taking advantage of the significant discounts to buy products for himself. " And in addition, he adds: "More and more people are choosing the online channel, especially on high demand dates where you can easily compare offers and proposals, and avoid the many crowds in malls or physical stores."

Recommendations to buy online on Valentine's Day

If you want to offer a special gift to your partner, consider the key to success in finding good online discounts: planning.

– Make smart shopping. The ideal is to organize well, to take advantage of good offers and not to compulsively buy. For this, interested people can search for products in advance, mark them as favorites or add them to the cart and follow them every day.
– Buy in safe sites. Buying on reliable sites that process the data is always foolproof when buying online. For this, the user must verify that the pages are partners of the CACE (Argentine Chamber of Electronic Commerce) and that they have security encryption, that is to say that the URL contains the prefix HTTPS accompanied by a padlock, which means that the information travels encrypted, to have peace of mind when paying.
– Review costs and shipping times. It is likely that we find an excellent offer in the same place. However, when we come to the basket, we find that the shipping costs are excessive and even devour the reduction. For this we need to choose stores with a low shipping cost and different delivery methods that ensure that the gift will arrive on time. For example, Linio offers the possibility to pay in cash at the time of delivery, express delivery, withdrawal in PUDO lockers the same day.
– Do not miss the bank promotions and financing. On dates like Valentine's Day, some online stores offer different financing options to encourage consumption. Many banks offer their credit card users withdrawals, interest-free installments and fees with low financing costs.
– Buy via the app. More and more companies are offering exclusive discounts via their mobile apps, which means free shipping, coupons or exclusive pricing. You need to download the application and be aware of the notifications to take advantage of these benefits.