How the Smart TV, becomes a spy to know all the tastes and preferences of the user

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In the era of technology, where everything is only a "click", the audiovisual content has to adapt to new devices or get lost in it. ;oversight.

In this sense, it is the series that are reproduced on the streaming media multimedia content platforms such as Netflix which are in the process of win the battle of entertainment and satiate the consumer's thirst for consumption.

At the same time, in this context, many companies seek to outdo the rest and find the tastes of the vast majority. But how? As we have said, in the age of technology, the tools are numerous and complex. Just read what happened with Facebook and security flaws that allowed the use or misuse of private data of its users.

But not only via Facebook, companies can badyze likes people. According to a note published in the New York Times, these valuable and valuable data can be obtained – sometimes without the knowledge of the user – at a dinner in front of the television, from the home. as much as it is of a intelligent, better known as Smart TV.

In recent years, companies that badyze this data have taken advantage of advances in technology to immediately identify what people are watching on TVs connected to the Internet, then use this information to send advertisements directed to other devices in their homes such as smart phones or tablets, to name a few.

Have you ever seen such a movie or searched YouTube for a strange video via Smart TV, and suddenly ran out of an advertisement related to it? ? Well, that would be the reason. Marketing professionals, always eager to achieve their goals, have made such tactics or practices to satisfy the "consumerism" of the average user.

But companies that base their future on these practices have had to deal with regulators' scrutiny. and privacy advocates, about transparency with users. According to the media New York Samba TV is one of the companies that are responsible for obtaining this data through the screen of A television set Smart . The option screen for Samba Interactive TV.

Samba TV is one of the largest companies in the United States that follows the viewer's information to make recommendations for personalized shows. The company said it had collected data from 13.5 million smart TVs in the United States and raised $ 40 million in venture funds for investors.

This led to Samba TV to make arrangements with Sony Sharp TCL and Philips among dozens of Others, to place their software on some TVs. When people install their televisions, a screen prompts them to activate a service called Samba Interactive TV, which says that they recommend programs and offer special offers for all audiences.

But this message, which says something like "skillfully recognizing the content on the screen" and has the activation button next to it, does not detail how it uses much of the information that the company collects to make these recommendations. By the end of 2016, Samba TV said that over 90% of people chose to activate the program on television.

Once activated, Samba TV can track almost everything appears on the TV playback pixels to identify network programs and announcements, as well as programs on [19659004] Netflix and HBO and even the video games that play on the TV. According to the New York Times, the company even offered the opportunity to badyze each person's political tastes.

For example, if people see conservative or liberal media or what party presidential debate they are listening to. The great attraction for advertisers, which included Citi and JetBlue in the past, and now Expedia is that Samba [19659004] TV can also identify other devices in the home that share the TV Internet connection.

From Samba TV claim that they adhere to the confidentiality guidelines of the Federal Trade Commission and claim that they do not sell their data directly. Advertisers can not pay the company to direct advertisements to other devices in a home after their ads are published in different television programs.

By the end of 2017, about 45 percent of households that have a television in the United States, have a smart had at least one smart TV, according to IHS data Markit . Samba TV is based in San Francisco and has about 250 employees

The Samba TV message on the TV says, "Interact with your favorite programs, get recommendations based on the content you like, connect your devices to exclusive content, and special offers." By skillfully recognizing content to the screen, Samba Interactive TV allows you to interact with your TV in a completely new way. "

The information collected by Samba TV

• The IP address, the times and dates the user logs in, as well as the TV model and brand
• Specific location
• ] If the application is used from a smartphone, it sends a signal to check whether it is also open from a Smart TV.
• All the content that the TV reproduces, it does not matter. send no information watch a video that you are not able to identify, like personal videos.
• The title of the content you are watching, the length of time that you watched this content and "other information"
• Applications that are used in Smart TV.
• Devices that connect to SmartTV.

US media closed by noting that [19659004] Samba TV is a great help for TV makers ers, whose profit margins for the sale of sets may be scarce, as it allows companies like Sony to include their software and "subsidize a small portion of the television material "Detailed the company itself.