In crisis, it is the sale of yerba record – 05/11/2019

Posadas (correspondent) .- Unlike almost all sectors of the economy, yerbatero closed the first quarter yerba mate's biggest office of the last five years with destination to Argentine households. Yerba is one of the most common foods in homes.

The factories reported in front of the Yerba Mate National Institute (INYM) that a total of 65.1 million kilograms had been routed to commercial channels between January and March, 8.2% more than in the same period of 2018.

After a month of December with a sharp drop in sales, the factories started in 2019 sending 20 513 238 kilos to the domestic market; and the following month, they left 21,648,629 kilos, and in March, they were 22,999,478 kilos.

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The same outlook is not observed in the external market. Has demand dropped by nearly three million pounds in the first three months? Although this figure is high, industry expect a recovery in the coming months and close the year with a volume similar to last year, where they had left 43 million kilos. The main markets remain the same: Syria, Lebanon and Chile.

This decline in external sales had no impact on the sector, as this decline was covered by higher sales in the domestic market. Y Some factories already pay producers higher prices than those set by the INYM to avoid a stock-out.

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As has always been the case, half-kilo containers retain the preference of consumers. During the month of March packets of half a kilo accounted for 56.09% of steel mill output; and those of kilo were added to 37.06% of preferences.

If you compare these figures with those of March of last year, you will find changes in consumer habits, which seek to save on practicality. Has there been a 2% decline in marketing packages of half a kilo? and an increase of 3.26% in kilo containers. Those two kilos had a participation of 1.86% of the market at 2.29%.

Last year, consumption of yerba mate closed with an increase of 0.77% of all formats (packaging, bags, solubles). Although this percentage seems lower, this implies that the Argentineans took 2,013,291 kilos of gondolas more than in 2017, or 5,515 kilos a day.

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