Infographic: This is the pay TV market in Latin America and the Caribbean

During the last years has dramatically increased the impact of streaming services around the world. In much of the world, the public has already adopted them as a new lifestyle habit. is disruptive change it is seen as a new form of both television and cinema.

BB-Media is a consulting and market research company, operating since 1987, with offices in Argentina, Brazil, Colombia, Mexico and United States. Like every year, he recently published the update of the map of Latin America and the Caribbean on the pay TV and OTT market in 2021.

The report shows the number of households that access the pay-TV service, who are subscribers and how many subscribers are reported by the pay-TV providers. In addition, it provides data on service penetration and “market share” of pay TV and online content providers.

In the case of Latin America at the global level, last year there was 85.35 million households with access to pay television, with a penetration rate of 46%. Households subscribed to this service, meanwhile, were 73.62 million, with a penetration rate of 40% in the region.

Due to the relentless advance of streaming services, These data reflect a decrease in the impact of pay television in Latin America and the Caribbean, since in 2020, according to the same BB-Media report from that year, the total number of households with access to pay television was 91.84 million and that of subscribing users was 79.59 million.

The difference between households with access and subscribers is that the former are all those who have access to the service, whether legally or by hacking. The latter, on the other hand, are legally subscribed.

And nearly 66 million households fall into the “Declared with Pay TV”.

For its part, with regard to online content, The consulting firm identified 235 platforms and 893 “live streaming”, and the number of films and series rose to 475,000 and 84,000, respectively.

By analyzing the global market, the study indicates that 41% of households in the region hire what is called the “Fresh Market”, and 24% Pay TV and OTT. These are services that consist of the transmission of audio, video and other content over the Internet without the intervention of traditional operators, both in the control and in the distribution of the content.

19% of households only hire OTTs, and 17% only for pay television.

Then the cases of Brazil, Mexico, Argentina and Colombia, four of the largest telecommunications countries in Latin America.

Brazil

The South American giant recorded in the latest report 20.72 million households with access to pay television, with a penetration rate of 29%, and 16.61 million subscribers to this service, reaching a penetration rate of 23%. Those declared, meanwhile, were 15.41 million.

Regarding online content, There were 88 digital platforms, 324 live streams, 130,000 films and 20,000 series.

Mexico

Mexico is another telecommunications giant, perhaps the largest in the region. In this latest BB-Media study, the country’s record was 23.15 million households with access to pay television (68% penetration) and 21.58 million subscribers (63% penetration).

On the other hand, the number of households declared with Pay TV was 20.06 million (59%).

Digital platforms in Mexico amounted to 95, while “Live Streaming” amounted to 390. Likewise, the number of films and series is 106,000 and 14,000 respectively.

Argentina

Unlike the three previous countries, in Argentina, 42% of households subscribe to pay television and OTTs.

According to the report, the penetration of households with access to pay-TV is 77%, with a total of 11.52 million. Subscribers stand at 9.72 million, with a penetration rate of 65%.

The declared people, meanwhile, are 8.61 million in the South American country.

Regarding online content, 98 platforms, 538 live streaming, 84,000 films and 15,000 series were reported.

Colombia

The country has a penetration rate of 56%, with 8.40 million households having access to pay television. The subscribers are 7.31 million (48%) and declared 6.41 million (42%).

Online platforms numbered 86, live streaming services 355, while films and series numbered 65,000 and 12,000 respectively.

The largest subscription TV providers in the four countries are Claro TV (Brazil), SKY (Mexico), Cablevisión (Argentina) and América Móvil (Colombia). In other countries, such as Ecuador, it leads DIRECTV.

A common denominator That’s Netflix’s impact on the streaming service industry, with a platform market share of over 20% in each country. Amazon Prime and HBO Go also have a strong presence in most of the region.

The countries with the highest penetration of subscription TV on the continent are: Costa Rica (69%), Argentina (65%), Mexico (63%), Uruguay (60%), Chile (59%), Panama (52%) and Colombia (48%).

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