Instagram integrates the payment option and soon WhatsApp goes :: El Litoral – News – Santa Fe – Argentina

Gonzalo Zentner | @gzentner

It becomes almost impossible to ignore advertisements on social networks, including the most popular ones like Facebook and Instagram. The first one did a long time ago and the second a few weeks ago.

Yes, from the latest updates, Instagram allows you to add a credit card to the application and, in this way, gives the user the opportunity to buy the products that are promoted in his calendar or stories. With this new feature, it will not be necessary to abandon the application.

In contrast, marketers improved their communication strategies to position their products. And the payment option comes close the circle.

How to Access

To enter the credit card information, the user must enter the profile options and search for "Payments" directly. The following menu shows three new categories: "Activity", "Profile" and "Security".

The first shows the purchases that were made; the second is used to configure the card (accepts credits and debits) and contact information; and the latter is intended to enter a special code (such as a PIN code) to save purchases.

It is expected that, as the months go by, leading brands will begin to implement their products in this new platform and, over time, small business products will be paired.

In WhatsApp, also

The courier application the most used in these parts, WhatsApp (which also belongs to Facebook), also should integrate the payment system into its platform.

The latest rumors circulating on the news of the messenger indicate that the work teams are implementing the necessary engineering to add a catalog of products so that each company can create and sell directly to its users.

It is estimated that at the beginning, "WhatsApp Business" will be put to the test (which already works in some European countries like Spain). According to a report from the specialized website "El Androide Libre", this new system could include photographs, names or descriptions. "The most striking thing is that all this will be visible directly by the normal user of your WhatsApp application, without having to leave it except to confirm the payment," the portal said.

According to the official description, the "Business" allows to have a commercial presence on WhatsApp; that is, having a more effective communication between the company and the customers; which would help grow your business.

Among the main features, Business presents:

Company Profile: You can create a profile for the company, to help your customers to find relevant information, such as the web page, location or contact information.

Corporate Messaging Tools: Improve customer interaction when they use missing messages to indicate when you are away, or a welcome message when you start a conversation for the first time.

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