IGTV, the recent invention of Instagram so that users invest even more time in their application, may not provide the expected results. The reason? The implementation of the same, which is much less aggressive than, for example, the Popular Histories . And this, given the events that occurred in recent hours, is something that Facebook can not afford.

The company of Mark Zuckerberg, owner of Instagram, suffered yesterday the biggest stock market crash in one fell swoop. whole day history of US companies, bringing with it doubts and uncertainties about the future and the potential growth of the social network. Much of the betting now moves towards the social network of photography, which has shown in recent months a huge growth potential validated by its arrival to the 1,000 million monthly users.

https://hipertextual.com/2018/07/facebook-hegemonia-fin

From Facebook itself, it was also a time to give more importance to Instagram, with new functions and tools constantly arriving an act of improving the use, reaching the peak with the arrival of IGTV. The platform for hosting elaborate videos, lasting for one hour, has been touted as an alternative to YouTube, but the reality is that its use does not seem to be as expected.

IGTV, whether you like it or not

The way Instagram implements this tool is via a separate application of the principal or, in the latter, by means of an icon at the top right of the same, next to the direct messages. Something that, of course, is not as striking as the stories, which occupy an entire strip in which they also show users' profile pictures.

https://hipertextual.com/2018/07/youtube-influencers-igtv

This, added to the reality that it is a new feature with which users are not familiar, would be translated into a content impact. To fix it, Instagram tests the most obvious strategy of all: shows the IGTV content in the main application so that it can not go unnoticed . That's what Jane Manchun Wong revealed, which has already revealed in the past several of the features that Instagram has come to implement later.

Instagram tests to show IGTV directly in the news feed. pic.twitter.com/aRlt0G7IL7

– Jane Manchun Wong (@wongmjane) On July 26, 2018

As shown in the picture that he was able to capture, IGTV is shown in a format large maps located just below the Histories acquiring obvious prominence that it is impossible to ignore upon entering the application. Something that, although it may seem boring at first glance, would be consistent with the latest actions of the platform to give more relevance to this type of content than the traditional publications with which the service was born.