International Blood Donation Campaign Garrahan Hospital

The Department of Communication and Press and the Garrahan Hospital Regional Hemotherapy Center received the award "the best gift promotion initiative", in the foreign category, awarded by the Spanish Society of Transfusion and Cell Therapy, for the campaign"I take you in the blood"

This is an action that has a dual purpose: secure the blood supply in the most difficult times, like long weekends, and promote frequent donations in the hospital population. For this, the regional center of hemotherapy, during the days of the campaign, close the agenda to the general public and he has all his resources at the attention of the hospital employees. For its part, the Department of Communication and Press is implementing a strategy aimed at convene to the hospital population to make a donation that consists of different elements of communication, among which the realization of a promotional video acted by hospital staff to share by WhatsApp.

Silvina Kuperman, director of the Regional Center for Hemotherapy, said: "I take you in the blood" is essential to ensure the flow of blood and its components to hospitalized patients external campaigns do not reach"and stressed that" the festive atmosphere prevailing at the hospital at the time of the events is in motion ".

Commenting on the award, Lucas Schiaffini, head of Garrahan's Communication and Press Department, said: "It is an honor for Spain to recognize the work we are doing in our country in terms of public health"And stressed" the team work between the hemotherapy center and our department allowed us to conduct a much wider campaign with excellent results. It is essential to continue with awareness of the importance of voluntary blood donation ".

The Argentine Association of Immunohematology Hemotherapy and Cell Therapy has addressed "congratulations for their professional excellence, their commitment, their dedicated and dedicated dedication, which is simply reflected in the recognition of their peers and the community" Garrahan Hospital.