Juan Sartori, the millionaire who shook the election campaign in Uruguay – 14/04/2019

Until December of last year, when it was launched at Metro Theater in Montevideo and surprised his rivals of the national party (where the favorite is Luis Lacalle Pou), the man of ;business Juan Sartori, 38, He was best known for being a successful financier and owner of 150,000 hectares and 85,000 head of cattle in Uruguay. And for marrying Ekaterina Rybolovlev, daughter of a dark Russian mogul, Dmitri Rybolovlev, owner of the Monegasque football club and with an estimated fortune of $ 8.5 million, according to Forbes magazine. But now, already installed in the last section of the detainees before the presidential elections of October, Sartori can say that he realized what he was looking for: that many talk about him and that almost everyone in Uruguay knows him.

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According to a detailed article in the newspaper El País de Montevideo, polls indicate that "between 60% and 70% actually know Juan Sartori today, after developing a campaign" rare or different, because they do not not only know it, but among those who say they will vote in the white trainee, between 14% and 17% will choose it. "

In a hand-to-hand with the presidential candidate of the national party – the other possibilities are Luis Lacalle Pou (the son of former president Luis Alberto Lacalle) and Jorge Larrañaga – the newspaper asks: How did he made? How did you achieve this positioning in just three months? Is everything based on your fortune, or is there more?

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"The story – account The country from Montevideo – begins about two years ago, the vision of Colonel and retired businessman Óscar Costa, partner of Sartori, and outside politician Alem García, National Party deputy for three periods. They excited Sartori with the idea of ​​applying, and they chose who to add. It was Costa who introduced him to Pablo Viana, a lawyer and 29-year-old businessman, who would become a key player. it was also Costa that included Noelia Franco, a well-known press director who worked with Luis Alberto Lacalle and Verónica Alonso, but who was far from being an election ".

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The paper reports that Sartori has developed a three-part strategy. One, flood the means of the question, do you know who is Juan Sartori? Two, spend two weeks touring the country to ask people if it is "good or bad" to run for president and, finally, set up a campaign strategy called "Juan Listen".

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"It was necessary, we needed to know what problems needed to be solved, I see politics like this: totally pragmatic, without ideology, without anything," says Sartori. The country. Sartori admits he was not aware of the campaigns and that it was "better not to know a lot, because that's where we get into vices". But while he insists that "politics is empathy" and little else, his campaign manager, Pablo Viana, reveals a much greater baggage. Check out the campaigns of Donald Trump, Mexico's National Action Party, Sebastián Piñera in Chile and Mauricio Macri in Argentina. In all, he volunteered to participate in the voting days.

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