Kirchnerism launched an informative to unify the speech of their candidates

"Alberto offers to launch the economy, defend the work and take care of people's pockets." The sentence, simple and direct, is the third of five axes contained in the "message box", a kind of educational campaign prepared by the communication team of the Frente de Todos. The goal: to unify the speech of the different candidates of space to strengthen and make more effective the message of the campaign.

This was explained on Wednesday by Front of All communications officers to more than 200 spokespersons and press officers gathered in the Garage Argentino room. This was the first meeting of its kind in the campaign led by Alberto Fernández. It was also a novelty in Peronism, usually reluctant to coordinate the message, a highlight of the ruling party's campaign. Representatives of national, provincial and municipal candidates from across the country attended.

After the political opening of the meeting, in charge of Santiago Cafiero, took the post of Juan Courel, responsible for conveying the major discursive orientations. The first, during which he was crushed several times during the meeting, was to re-establish the economic program. The second: to reinforce the polarization with the government, to define the elections in the first round.

"We must discuss the present and not the past," was one of the requests of the spokespersons. Besides Cafiero and Courel, there were press officers of Alberto Fernández, Cristina Kirchner, Sergio Mbada, Axel Kicillof, Verónica Magario and Matías Lammens. "They asked us not to go into topics such as Venezuela and not to question those who voted in favor of a change in 2015," said one of the participants.

Equipped with a projector, Courel reviewed the "message box", with the 5 axes to go through the speech of all the candidates, in deeds and interviews. The first: "In important matters, most Argentines are on the same side." The second: "We can choose between Argentina for all or this government composed of a few". Behind the third, at the top of this note, there are two others. "We deserve a better government, which accompanies your efforts and does not require sacrifices," said the fourth. Fifth: "Four more years of this economy can cause irreparable damage".

These are not sentences that must be repeated to the letter, but ideas that must cross the campaign message of all candidates, said Mexico 337, headquarters of the work team of Alberto Fernández .

Recipient

Just as the content of the speech was defined, it also defined the recipient of the message. "They asked us to speak to the Argentinians of the middle clbad and the lower middle clbad, disillusioned by the economic policy of this government and not voting for an ideology," said one spokesman. "And they told us to talk about the present and the future," he added.

In the Fernandez campaign communication team, they are convinced that it is not enough to talk about the economy. They argue that people already know what the situation is. "We have to show them that we know how to get out of the labyrinth, we have to talk about work and production," he said.
The nation a manager with an office in Mexico 337.

Another important instruction that spokesmen have won is that the battle must be waged in all areas. Candidates of all levels will give interviews and talk with journalism in different activities. For example, during each of his campaign visits, Fernandez will give a press conference.

The content to feed the candidates' speech will be distributed via Sumate, a virtual platform to which speakers are connected. Still far from the professionalism shown by the officialism in the matter, in the Frente de Todos, they do not want to give up the battle of communication.

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