Macri and a new video with neighbors: a good resource at the wrong time

The video is disturbing and surprising, but its effectiveness will have to be measured in a discussion group. For the moment, aims to show empathy for the suffering of the population due to lack of inflationary control during visits by ordinary citizens to explain the measures taken. Let's not forget that Mauricio Macri is perceived as "ruler for the rich"

The aesthetic is in line with the tactics of timbre and channel (viral video), the idea being deeply rooted among politicians to communicate directly with the public through social networks.

By the way, avoid a press conference at a time when the President has only short-term and palliative price controls.

The video has an audio problem that is obviously sought after: the president hardly hears with the idea of ​​reinforcing the alleged "spontaneity" of the personal video.

This trick is based on the fact that the content of the measures – that is to say, what Macri transmits to this supposed family of the lower middle clbad – is already sufficiently diffused by the media.

This is not a bad resourceIf this were not the case, in a crisis, the leader should have an encouraging explanation and long-term outlook.

This would have been a good complement to a speech in which he recognizes mistakes, explains what has failed and proposes corrective measures with an encouraging and credible future vision, subject to the control of the media, but I doubt it is very effective.