Macrismo uses information from Argentineans to campaign

The Clarín newspaper revealed that the government had already focused its campaign on taking advantage of the Big Data, the use of personal data collected as part of users' online activity to build detailed maps of public opinion, such as their central electoral strategy to try to challenge the undecided electorate.

What are your tastes, desires, who do you work with, who do you go to, where do you go, what interests you or what bothers you, what kind of information we unconsciously propose to the Web in each of our online activities is now the central tool of the government to challenge the vote in the electoral vote. Do you travel by train? Then the government will send you a propaganda on the viaducts. And it will be sent at the exact time they know you are connecting.

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Mbadive data is so precise that it allows the smallest expression to be segmented into the electorate so that it sends everyone what they want when they connect. This strategy was used by Donald Trump in the 2016 US elections and had a replica of WhatsApp in the Brazilian elections that chose Bolsonaro: "Would you believe me if I told you that we have a card block by block?" this makes him one of the owners of Buenos Aires.

The government knows that these elections are polarized and that there is no way to challenge the votes in sectors that already know they will vote for the formula Fernández-Fernández. Therefore, their strategy of advertising them is a waste of time. Once the map is drawn, the official teams of the campaign have a block-by-block map showing who is who, as well as a plot of the "thermal zones" in which the vote is defined.