MasterCard doubles the bet on contactless credit cards

From now on, Mastercard is again in the lead, linking the use of this system to the most important sporting event of the year in the region: the Copa America.

The new system allows you to pay simply by bringing the plastic to the net. Thus, the transaction becomes a unique payment experience, for its speed and security. And this is tied to Priceless's traditional (no-price) motto that distinguishes Mastercard, which is to provide the user with access to unique experiences before products. In this case, contactless guarantees this experience, since it does not require the pbadage of the magnetic strip or the smart card by a reader, nor the presentation of documents, nor the printing or signing of coupons for transactions of less than $ 1,000.

"Paying without contact is 10 times faster than paying with traditional media, so we want our customers to spend less time paying and more to enjoy what they like, like football," Marcelo explained. Campos, Marketing Director at Ámbito Financiero. Mastercard Argentina presented a promotion linking the contactless experience with the national teams of the Copa America Conmebol that will take place this year in Brazil from June 14th to July 7th.

Mastercard has been the main sponsor of the tournament for 12 years. On this occasion, the contactless payment system will be available in all stages for all purchases made by users for the first time in their history.

To encourage the use of this technology, the company has also launched a special draw for card users when shopping at Galerías Pacífico, which will receive special discounts until June 6. The winner will receive tickets to attend the final on July 7th at Maracana stadium.

In Argentina, there are already around 750,000 MasterCard contactless technology cards issued by different financial entities, including several of the major banks: BBVA, Galicia, HSBC, Supervielle, Wilobank, Comafi, Banco Nacion, Patagonia, Macro, Cencosud and Mercado Payment Other entities are in the process of standardizing technology to issue their cards. The company 's forecasts indicate that by the end of the year, they will reach 3 million plastics with these characteristics. Most of them are credit cards, but also debit cards and prepaid cards (rechargeable) issued, depending on the offer of the entities that offer them.

Currently, 185,000 stores in the country are already equipped with Posnet for contactless transactions, such as Galerías Pacífico, Carrefour Express, Farmacity, Green Eat, Havanna, Le Pain Quotidien, Private Tonel and YPF, among others.

"Economic instability does not necessarily affect us, we seek to be creative in proposing solutions to people. For different problems, different solutions. Prepayment is one of these solutions.

But contactless technology is also a convenience for all players in the digital payment market. "The struggle between MasterCard and payment methods in general is against cash, which is costly and dangerous, and we want to provide solutions for people to have a shopping experience that allows them to replace cash. It's a request from all, traders who do not want to have money in the safe, banks who do not want to transfer money to cashiers because it's expensive, it's a Regulators struggle for whitening and evasion issues.Contactless has the advantage of being a buying experience that allows you to replace cash as it is faster and safer than when you buy it. a cash payment, no return, no complications.You approach the card, you pay and you leave, "said Bruno Pisani, director of business development at Mastercard Argentina.