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The Chilean Yolande Fernandez was one of the most important people in the history of Mcdonalds and fans of the brand have expressed their pain for his departure. Yolanda grew up in Guatemala, where she moved with her family in 1956, the year her father was appointed ambassador to that country.
He was 19 at the time. 21 years ago, in 1974, he founded the first Mcdonalds from Guatemala. Four years later, in 1978, he created the Happy Meal that the company uses around the world. He became president of Mcdonalds Guatemala and has been recognized by the company for its contribution to the classic children’s menu.
The announcement was made by the company with the following message: “This is undoubtedly one of the most difficult and sad times for the family, the company and its thousands of employees in Guatemala. On Monday, September 6, passed away Mrs. Yolanda Fernández de Cofiño, president of McDonald’s Guatemala ”.
Within the company she was known as “Doña Yoly” and from the start she was a pillar of the brand’s growth in the success of the fast food business in Central America. The statement issued by the company describes her as “a woman with a great vision, full of dreams, a lot of passion for her work and for helping the most needy in the country, who knew how to transmit these qualities to the team”.
Throughout his career with the firm Yolanda Fernández has received the most important distinctions of the firm, including two Ronald de Plata, one for the creation of the Happy Meal (formerly known as Ronald’s Menu), and the other for birthdays in catering establishments, another instrument the company has to provide for its young consumers.
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