Naranja joins payments with the QR code | News instantly from LAVOZ.com.ar

Every four months, Naranja will present something new in the virtual world. One of the most important, which will be carried out in the second part of the year, will be the payment of products with the QR code.

While it comes in second place to QR payments (Mercado Libre did the council last month with its payments system in physical premises), is a transcendent step because it will pay with a wallet virtual (and not necessarily with the traditional plastic), which would be accessible with the mobile phone.

Miguel Peña, vice president of the company, made the announcement of Fintech Day, held last Friday by SingularityU Córdoba, the local affiliate of Singularity University, one of the world's largest technology-based benchmarks. California, United States.

This is part of his digital transformation plan, which began in February 2017, along with McKinsey consulting firm, which led him to remove the word "Tarjeta" from his name and open it to different alternatives, including the study of technologies such as blockchain with which virtual currencies are developed, although for the moment it has not planned to work with bitcoin.

"When Naranja understood that the needs of the customers had to be satisfied, he began a process of transformation He added that by the end of the year, the digital bunker will count 300 people, including half to Casa Naranja, which represents 8.3% of the workforce

In this place, 11 teams "cook" the various aspects of the digital transformation of Orange, from virtual payment systems to actions of marketing on the web.the "natives"

Orange must enter the career of fintech completely digital financial enterprise.But it is not not so much to be the first, but to differentiate.

"A physical company that makes a good digital transformation will not differ much from a native digital company in the future. Except for one point: the user wants to be served by people and Naranja knows the physical world and personal relationships, because it's in the DNA of the company, "said However, to attract attention in social networks, he has incorporated Alfred, the virtual robot developed by Cognitive, of Grupo Apex, and he also uses artificial intelligence for the purpose. purchase of propensity studies and to calculate risk notation while experimenting with voice recognition and biometrics systems (statistics applied to biological).

Physics and digital are a benefit competitive already yielding results: more than 35% of users use tools such as the Orange Store, digital resumes or their website.

This transformation can even change the traditional physical premises. "Branches will continue to exist, but they will not necessarily continue to do what they do now. More than places of transaction, they will be places of relationship, advice and training, "says Peña

In figures

1.8 million C is the number of summaries digital. Almost corresponds to the number of visits to the site: 1.9 million.

127 million This is the number of annual operations that are made at Tienda Naranja, the company's e-commerce site.