Netflix will limit the loan of passwords | A C …

If you are among those who pass "wave" the password of Netflix For friends or family, beware: The streaming platform announced that it would begin taking steps to limit this custom. The issue was particularly addressed at the shareholder meeting held earlier this week to discuss Netflix's progress in the third quarter.

Obviously, when a user shares his password, he shares a single Netflix account, which contradicts the platform's policy that each house has its own account. The users are allowed to share your account to a certain extent, by setting the different viewing profiles of a single "login", but the "password ready" goes to another level.

Greg Peters, Product Manager Netflix, was interviewed at the meeting about the company's projects on the subject. "Without disturbing some of its user base". "We continue to monitor the problem, we follow it," said Peters. "We will seek friendly ways of setting certain limits to this practice." Peters said the company had no "big plans" to announce immediately, but left the door open.

Password sharing is a problem that the streaming industry has been paying attention to for a while. According to the digital research company Magid
the 35% of millennials share their password, compared to a 19% of generation X and one 13% of the Boomersthat is, the senior age group. he overall average of "password providers" is the 9%; That does not seem to be a big number at first, but it can be a few million dollars.