Opening H & M Palermo: how many are sold t-shirts, jeans and divers

The H & M chain has opened a store five times larger than Luján in the Buenos Aires district of Palermo. Young people aged 18 to 23 came for "cheap" clothes seen in Europe, New York or Chile, the newspaper reported. Clarin.

The Swedish clothing giant, which has become one of the favorite brands of Argentines traveling in Europe or the United States, touched Argentine soil just over three months ago.

"I came looking for the Mother's Day gift, a shirt or pants, depending on what I like the most, I'm looking for good quality at a good price," said Paula, the first client from H & M to Palermo.

Prices are similar to those in the United States. T-shirts cost $ 999, jeans between $ 1,699 and $ 2,399, divers between $ 1,799 and $ 1,999 and jackets at $ 3,500. There are dresses at $ 1,850 and mid-season jerseys at $ 1,949. All, with the possibility to pay in 3 and 6 installments without interest.

"Everyday" shirts, whether simple or colorful, have the same price as the most sophisticated blouses, such as a pink lace with black dots: $ 1,999. The problem is that for these shirts, there can only be one. It may be the same in another color and another size.

Meanwhile, male divers have an average value of $ 1,799.

The local representative of the entrepreneur authorized to sell the shares that H & M can not "place" in Europe is Arturo Alacahan, of the JMC group, which manages the companies New Balance, Joma, Speedo and Birkenstock. Three months ago, when the Swedish company landed in Luján, she claimed that many future members of the same commercial "family" could arrive.

The H & M chain has 4,700 stores in 69 countries and a loyal customer base with one of the strongest children's ranges. At the local level, it is one of the most resold by individuals who bring clothes from abroad, mainly to stores in Chile, the United States and Spain.

The first day in Palermo, his women's shirts were the most sold.