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A study of Edelman Trust Barometer revealed that in Argentina the "employer" is more reliable than nongovernmental organizations, business, government and the media. The report details how the government's confidence dropped, while business confidence increased the most, with an increase of 5%. "In general, the index of confidence in Argentina decreases both with the general public and the general public," they warned.
In its 19th edition, the study by the global agency badesses the index of trust of people from the point of view of the "informed public" and the "population in general". On this occasion, the survey was entitledWork confidence"And the investigation included the opinion of 33,000 people in 27 markets, with fieldwork done between October and November 2018.
The study found that in the informed public, trust in the media has deteriorated. 7% compared to 2018, rising from 54% from a neutral trust to 47% of mistrust, while in the general public, this proportion went from 39% to 38%. In the case of the government, the 53% neutrality fell to 35% of mistrust, which corresponds to an 18% decrease of its confidence in the informed public. As for the general public, it went from 41% to 31%.
They had national importance and today they go with discrete applications
For their part, NGOs dropped from 74% to 67% among the informed public, while in the general public, they went from 1%, from 64 to 65 points.
"Our employer," my employer "(68% in Argentina, 77% in Brazil, 83% in Colombia and 82% in Mexico) is notoriously more confident than NGOs (65% in Argentina, 57% in Brazil). in Colombia and 72% in Mexico), companies (49% in Argentina, 58% in Brazil, 65% in Colombia and 71% in Mexico), public authorities (31% in Argentina, 28% in Brazil, 37% in Colombia and 34% in Mexico) and in the media (38% in Argentina, 41% in Brazil, 44% in Colombia and 53% in Mexico), "says the study.
On the other hand, in the majority of Argentinean industries, trust is increasing compared to the previous year. The technology sector is the most reliable at 84 points, followed by the automotive industry (77%) and entertainment (73%). As for foreign-based companies, Argentina's confidence was the largest increase towards US brands (13%), followed by French, English and German brands (all 11%). ). However, Swiss companies are at the top of the ranking. On the other hand, the Dutch, who had been the most reliable in 2018, are the only ones to have decreased, with 2 percentage points.
"The increase in trust in" my employer "testifies to a new contract in the employer-employer relationship that had not been seen with such force and that constitutes a strong commitment in the context election, "he said. Allan McCrea Steele, President of Edelman Argentina and CEO of Edelman Latam. "Argentinean employees trust the employer in the first place, so investing in employee trust is the secret of the company's success today," he added.
J.D. / D.S.
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