Poster Man: the new recruit in the government vaccination campaign of Joe Biden

A new recruit has joined the army of influencers that Joe Biden’s government has activated in the United States to promote a mass vaccination campaign for the part of the population still hesitant to be vaccinated against COVID-19: “The guy on the poster,” an Instagram sensation that went viral during the pandemic.

Seth Phillips, the face of viral protest Instagram account @DudeWithSign, visited the White House last Friday., where he discussed the COVID-19 vaccination effort with the president and then posed for a photo in the rose garden.

Of course, the image included posters, one for President Biden and one for “the guy on the poster.” Phillips said: “Let’s take care of each other and get vaccinated”; and Biden’s: “This guy gets it, folks.”

Obviously, in this viral bet, Biden didn’t miss the chance to sport his famous sports aviator glasses, a classic look for him that always made him look like a person close to youth despite his appearance. age.

“The White House reached out to Seth, who was more than willing to help us creatively market vaccines to his youth audience.” a White House official told Daily mail.

The @DudeWithSign account was born in October 2019 when its founder Phillips along with his friends Jerry Medina and Elliot Tebele took to the streets of New York with a cardboard sign that read: “Stop responding to all company emails. “

A second sign that also went viral on social media said: “Seinfeld is much better than Friends”, strategically positioned under the Friends meeting notice boards.

From there the Instagram account was born and the rest is history. Guy with sign Today it has 7.6 million subscribers and its content tends to go viral with much higher reach than that.

Images of Phillips holding posters with all kinds of captions are now recurring content on any consumer social network. Maybe nobody, or very little, knows who Seth Phillips is, but we’ve all seen the “poster guy.”

In March 2020, Phillips worked with the World Health Organization to dispel misinformation about COVID-19. He was holding posters that included “Stop touching your face”, “wash your hands” and “clean your fucking phone too”.

Other COVID related items included, “Good weather doesn’t mean COVID is over”, “thank you doctors, nurses and medical staff” and “there is no excuse not to wear a mask on Halloween”.

More recently, his signs made fun of people who enthusiastically shared his vaccine selfies. “You can get vaccinated without publishing it”said one.

White House officials have argued that in order to vaccinate Gen Z, they need to reach young people in their natural environment, which today largely includes platforms such as TikTok and Instagram.

While over 70% of adults over 40 have been fully immunized, As of Tuesday, only 44.9% of 18-24 year olds had been fully vaccinated.

Efforts to reach these networks to convey pro-vaccination messages have included interactions between Dr Anthony Fauci, the country’s leading infectious disease expert, with renowned influencers from Instagram and Tiktok, where the scientist answered frequently asked questions about COVID and vacuum cleaners.

This is an effort that will continue throughout August, White House spokespersons have told media. Last month, Biden and Fauci appeared with singer Olivia Rodrigo as part of the effort. They also used the comedian Benny Drama among other social media personalities.

While the Biden administration’s efforts use humor and networking to motivate Gen Z to get the shot, the campaign is anything but a joke. because the United States is experiencing a new wave of infections due to the population that has not yet been vaccinated and the increased presence in the country of the Delta variant.

Your best bet would be to listen to the guy on the poster and go get vaccinated once and for all.

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