Punta del Este wants to "overcome" the summer: it launches strong discounts for February – 03/02/2019

The tourism record of Punta del Este showed that the beginning of January was good, but that this momentum is significantly diluted over the months. Given this panorama, the main players in the tourism and trade sectors of the peninsula – and Uruguay in general – have decided to take the initiative and, in a certain sense, to revive the season. With very aggressive discountsthey try in February recover Argentine visitors that they lost from the previous season.

"January has always been very good for the exclusive Punta del Este, but bad for those who work with a mbad audience"he badured Clarin José Pereyra, Acting President of the Maldonado-Punta del Este Chamber of Commerce. "Entrepreneurs are making every effort to attract tourists, mainly Argentines, which is why this month of February, as I never think, They redouble their bet with very, very, very substantial offers"He added.

Just pan through the different elements to check the bottom values ​​that Pereyra is referring to.

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With regard to rentals, as confirmed this newspaper Javier Sena, of the Real Estate Association of Punta del Este and Maldonado (ADIPECIDEM), "prices fell around 40% and the 10.5% refund of the rental price continues to apply to people who rent registered real estate agents and pay with debit or credit cards issued abroad. And also, we have a promotion in which we do to tenants a 25% discount on the commission"

Unlike the result of the second half of January, in which there were 50% fewer rentals than the previous seasonthe first trends in February indicate that the outlook could be reversed. "For a few days, they have been asking us a lot of questions, and little by little the Argentineans they specify more and more reservations"Sena said.

As far as the gourmet category is concerned, restaurants that do not work with a high-purchasing public offer these days varied options in their menus and some slightly more moderate prices. In this panorama it is necessary to add discounts for promotions (20%, 25% and even in some cases 30%) that have in many places banks and a 365 Clarin benefits program which, added to the VAT reduction if paid with cards, make the cost of lunch or dinner become almost half. Inclusive, the President of the Chamber of Tourism, Juan Rodríguez Escrich, has badured the portal Ecos Lationamérica that, in the street Gorlero, heart of the main Uruguayan seaside resort, menus have been proposed to 250 Uruguayan pesos about 286 Argentine pesos at the daily exchange rate.

There is indeed a very relevant news for the Argentine tourist regarding the daily badortment, ie the article in which he perceives the highest prices. because in supermarkets there is no refund of VAT. On February 1, the agreement between the Ministry of Tourism and the supermarkets of Punta del Este began to govern a price reduction (on average a little over 10%) in 192 products of what they called "Tourist Basket", which is detailed in the News section of the Ministry of Tourism website: www.mintur.gub.uy.

Similarly, in these first days of the second month of the year, the decline in the value of the products of the stores of the most diverse branches is noticeable.

A report published by the Chamber of Commerce and Services of Uruguay reflects this panorama with concrete data, in which the signs of "liquidation" proliferate. For example, at Punta Shopping in the Victoria Ortiz clothing store, products are offered at 50% of its value. Near this place, a bazaar offers discounts ranging from 25% to 30%. And a few meters away, the Lolita clothing house puts forward its offers with discounts ranging from 20 to 40%.

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According to this survey, in a supermarket on Joaquín de Viana Avenue and in Maldonado, an inflatable pool of 3.20 meters by 1.80 meters and 60 centimeters in height, which cost up to 800 pesos up to To a week ago. Uruguayans (915 Argentine pesos), one can today buy less than 25% of this value.

And in the store of Chinese origin Chic Parisien, children's shoes that cost in January 79 Uruguayan pesos (90 Argentine pesos) sold at 49 Uruguayan pesos (56 Argentine pesos). The idea, of course, is to keep as little clove merchandise as possible for the winter.

There are other companies in Punta del Este, such as Estela Jinchuk Optics, which offer products offering a high discount, up to 70%.

In this context of significant price decline, Maldonado's tourism director, Luis Borsari, has shown himself very optimistic for the rest of the season: "There is no question that the month of February is lower than that. Before that, maybe even we have a little bit of it, because a lot of people who had stayed wanted to come in January and now, because of falling prices and other factors, surely choose to spend the day. 39, been on our shores. "

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