Quilmes Clásica arrives in Scandinavia and plans to double its exports to this market in 2021 | Business opening

Cervecería y Maltería Quilmes now exported 50,000 bottles of its traditional Quilmes Clásica a Denmark, Norway, Finland and Sweden.

The label arrived in these markets by Premium beer, a company which is one of the largest importers of beer in the Scandinavian region. By 2021, the Argentinian subsidiary of the global giant AB InBev plans to increase its shipments of Quilmes Clásica to this European market up to 120,000 bottles..

“The first shipment of Quilmes Clásica, in its 340 milliliter bottle presentation, was made taking into account the consumption in bars and restaurants, where Quilmes Clásica is needed most, ”the company said in a statement.

“This project not only promotes solid growth in the company’s exports, but also visibility of the Quilmes brand in Scandinavia as an Argentinian emblem“he added.

The Scandinavian foray, Quilmes explained, will build brand awareness in other markets and help consumers enjoy continuity of supply and availability at the time of purchase. In addition to being associated with classic Argentinian values ​​like football and tango, the light blue and white on the label identify it as an Argentinian product, regardless of whether its variety, storage room, is one of the most consumed in this corner of Europe, said Tomás Fracchia, Vice President of Sales of Cervecería y Maltería Quilmes.

The AB InBev subsidiary mainly exports Quilmes beer and other brands, such as Patagonia, Brahma and Stella Artois, a 25 countries for over 15 years. In addition, it ships raw materials abroad, such as barley and Malta. during 2019, exported for more than US $ 300 million.

To allow the expansion of the export activity, Quilmes had the support of Argentine Agency for Investment and International Trade (AAICI). In this way, together with your business partner, Commercial mechanics, and with the collaboration of the respective embassies of the Scandinavian countries, the company conducted negotiations with several importing companies.

In Argentina, Cervecería y Maltería Quilmes produces, distributes and markets beers, soft drinks, wines, mineral waters, juices and isotonic products, in alliance with leading international companies such as PepsiCo and Nestle. AT 6000 employees direct throughout the country, in addition to 10 production plants (beers and sodas), a bodega (Dante Robino, acquired earlier this year), two malting, nail hop farm, nail tapas factory, nine regional sales offices and nine distribution centers.

In addition, it works with a network of more than 6,000 SME suppliers and 170 distributors, supplying more than 300,000 points of sale across the country.

Three months ago, the company announced a $ 50 million investment to replace imports, as part of the $ 1.5 billion four-year plan unveiled late last year.