Retailers join Google against Amazon

As reported in the Spanish press, the Carrefour Iberian branch and the traditional El Corte Inglés store are working separately on Google's engineering and consulting projects in Spain and the United States to improve their electronic sales. and to compete in better conditions. against the multinational led by Jeff Bezos.

For example, the French supermarket chain has incorporated voice search mechanisms for the purchase of products via its website, a function already available and advised by the search engine.

In addition, in its business plan for 2022, Carrefour plans to continue to grow in e-commerce with the payment of more than 2,800 million euros in five years.

For its part, the English court also participates in a secret project similar to that of Carrefour. The goal is to develop a much more advanced web strategy than the one the company has applied until now.

Walmart is another giant supermarket chain that, in recent years, has lost ground in the hands of Amazon and now seeks to recover what had been lost. During the last period, the North American user experience in online sales has improved, at the time he launched a mobile application very well received by the market.

Another important step to note is that in May of this year, he bought 77% of the Indian online sales site Flipkart for $ 16,000 million. Without a doubt, Walmart does not remain in rest and in this big expansion that materializes, various sources of the sector do not hesitate to specify that among its allies is also the powerful Google.

Meanwhile, Jeff Bezos' company has not let it face the maneuvers of the world's major retail chains and this year has opened physical stores not only in the United States. During the past week, in the Black Friday, installed a short-lived store, at the English Court, in order to capture even more purchases that day of special discounts and to worry a lot about his competitors who continue to deploy new strategies today.