"Rizhoma Hotel": the industry is reformulated in times of crisis

Gimena accardi and platense benjamin red are the protagonists of the first chapter of "rizhoma hotel", the new telefé / telefé fiction wager

It was expected that in times of crisis and with constant changes in the consumer's consumption habits, the way to produce the fiction for open television is also changed. The example of "Rizhoma Hotel", the first of which is broadcast today at 23h by Telefé, is a case that explains it.

It is a co-production of the string of bullets, Kuarzo Entertainment Argentina and Cablevisión. The fiction is presented as innovative in the sense that it breaks with the traditional format, because each chapter is shorter (half an hour) than other options that are in prime time, and more attractive to the markets foreigners.

On the other hand, this implies savings for production because everything is shot in one place and with over 80 actors in rotation

As indicated, each issue (will be 21 and, although # 39, they are presented as unitary, there are recurrent characters present some connection) raises provocative stories: about drug trafficking and loves, where pbadion, intrigue and unexpected go through the destiny of its protagonists.

Every week a border story is expected in real time. The area where the characters give life to their pbadions and fantasies is a hotel room, a private and transient space. The plot is of forbidden encounters, untold loves, hundreds of mysteries and unthinkable situations.

"Rizhoma Hotel", in its first broadcast, which after its premiere can be seen from Saturday through Cablevision Flow and Channel 1 HD, brings the story of Lalo (Benjamín Rojas), a football player . In complete decline, has a "representative" who organizes matches. His wife Florencia (Gimena Accardi) usually brings him money. He interprets his trust as a clue and abuses it.

"It's a very strong story, in which I play a football player, who receives the wife of his employer, to talk about the profession, derives from a little discussion, there is a situation of intense violence and abuse, we had to take it with the height that this requires, "anticipated the platform player Benjamin Rojas, compared to his participation in this production that he has defined as "very important."

From this first installment also left Ludovico Di Santo who anticipated: "My character is the brother of Juan Gil Navarro and the husband of Violeta Urtizberea.In the first chapter we met Juan for a very special reason and we started to discuss and take out the family history, to throw on our face a lot of old things.And with Violeta, things happen, I learn things that do not do not go. "

" This is a new commitment to to the national fiction with a distribution and first clbad partners. We have proposed that in everything we do, we innovate. It's an idea that came to us from Kuarzo and Endemol, and we think that it can have a significant space in open television, "says Darío Turovelzky, director of Viacom Telefé.

He speaks of an exceptional and very wide distribution, with such personalities as Ludovico Di Santo, Antonio Birabent, Gimena Accardi, Violeta Urtizberea, Benjamín Rojas, Eugenia Tobal, Maria Leal, María Leal, Nicolás Vázquez, Martina Gusman, Luis Machin, Virginia Innocenti, Sofia Gala and Diego Ramos.

Florencia Raggi, Maria Fernanda Callejón, Felipe Colombo, Brenda Gandini, Benjamín Alfonso, Sergio "Maravilla" Martínez, Matías Mayer, Andrea Frigerio, Juan Gil Navarro, Fabian Mazzei, Nicolás Pauls, Osvaldo Santoro, Michel are also at the 39; honor. Noher, and many others.

The mailing consists of 21 different stories, but with actors shooting in each of them in different roles.

"It's fundamental to think of new ways of doing fiction … and I think" Rhizoma Hotel "is a good example," said Martin Kweller, CEO of Kuarzo Entertainment.

Telefé seems to be consolidating as the leader of the small screen, in a year that has clearly won with productions such as "Sandro de Amérique" or "A hundred days to fall in love", which remains at the top of evaluation measures.