Telefe decided to stop using the "minute by minute" ranking

12 years have pbaded since the arrival of the rating minute by minute on Argentine television. Until then, channel producers had to wait until the next morning to receive the final form and find out how they had done in terms of audience. And although the experience in Chile has not been good, because the resorts have decided to no longer use this measurement tool, here in our country, this has become almost an addiction for all those who decide program content and even for the general public. , who usually looks for this data on Twitter.

However, there is already an important channel that has chosen to no longer use the minute by minute offered by Kantar Ibope: Telefe. Although the measurement company continues to report the clbadification of this channel online, the VIACOM station no longer pays for the service, which means that its producers can not access this information.

"We are continuing to work with Ibope to review the tools currently in use and to look for new tools to understand audiences in the new context, focusing on the long term." As part of this review, we will no longer be using the technology. 39, live tool minute by minute, "they officially explained to the press office of Telefe Téléshow

Anyway, the chain continues to adhere to "Overnight", the daily spreadsheet that shows the ratings of all the air chains, which measures from 6 am to 2 am and cuts in blocks of 15 minutes, gives the final number of programs, the averages by time slots and the total of the day, which is measured from 12 to 24. It also provides the weekly averages and the current month's total.

The daily spreadsheet, unlike the minute by minute, gives only the total average of the cable and, in any case, segmented into news, sports and other signals, but does not specify the percentage of each pay television channel marked, information sold separately, and more detailed, to those interested.

A Telefe producer, who requested that his name not appear on this note, stated Téléshow"For us, it was a good tool, because it allowed us to know how much we measured, what interested the viewer and what was not, how much was the competition and how much we lost in the cuts, but at the same time, it was stressful, prepared a topic that had development and after 4 minutes you had to change it because the note was low … Now we work more calmly and well, the next day we'll see if what we did we gave us results or not. "

To measure the ranking, the company Kantar Ibope uses the information provided by the 1,500 "people counters" installed in televisions of more than 800 homes in the city of Buenos Aires and Greater Buenos Aires. If we add those located in Rosario, Mendoza and Córdoba, the figure reaches 2450.

As the company says on its website, an evaluation point in the city of Buenos Aires and Greater Buenos Aires accounts for 96,782 people.

However, Kantar Ibope Media Argentina recently announced that starting in 2019, it would start measuring the number of viewers lagged in time, which would include the program viewing quality score of up to 7 days after the broadcast. direct. platforms C & # 39; is to say that not only televisions will count, but also tablets and smartphones.

On the other hand, since a few months, the measurement company also publishes the weekly ranking of programs with greater user interaction on Twitter.

Beyond the new technology that will begin to be used next year, it will be necessary to see if other channels will accompany Telefe's initiative to drop minute by minute. In this case, producers need more confidence in their instincts and experiences, similar to their predecessors from 1951 to 2006, the year of the arrival of the online clbadification in Argentina.