Televisa's economic downfall: the problems of the Mexican television giant

"Televisa collapse", This is how some Mexican media reported the economic problems that the television giant is going through in the country.

Last Friday, we learned that Grupo Televisa shares fell nearly 9% on the Mexican stock exchange after informing that he would not separate his functional units.

In addition, the Company has reported net income attributable to shareholders of 56.5 million pesos in the fourth quarter of 2018, a figure that represents a decrease of 83.6% compared to the previous yearwhen he earned 343.3 million pesos.

The decrease in advertising sales in the last quarter of 2018 (3.7% less than during the same period in 2017) is one of the factors attributable to the decline.

The problems for the company come from time. In October 2017, Emilio Azcárraga Jean resigned. in the middle of an economic crisis, to the general direction.

Televisa lost audience, they reduced their revenue by selling content television and has not yet been able to adapt to situations such as growth of social networks and streaming television.

According to EFE information, Televisa sold its content in 130 countries in 23 languages ​​in 1997. Only one year before exporting more than 7,000 hours of programming in the United States; more than 13,000 to Europe; 25,000 in Asia.

In Central America, Televisa exported 20,693 hours of programming and 20,243 hours in South America that year.

The picture is now very different for Mexican TV. The effects of the financial crisis it is going through have been felt in all sectors of the business.

At the end of 2016 announced the reduction of 20 percent of its staff, about three thousand workers. Those who keep their job will see their salary decrease.

The famous exclusives that were paid to the actors have disappeared, which pushed their stars to seek accommodation on American television.

Although telenovelas remain Televisa's flagship export product, the television channel he is increasingly using co-productions with other companies.

The producer issue was another one that caught the eye last year. Although they have been the source of great success for society, Luis de Llano, Emilio Larrosa, Mapat, Jorge Ortiz of Pinedo and Rosy Ocampo andThey are no longer on Televisa. Apparently, now, the work is only by project.

In 2017 the company I had already said goodbye to the contest of Nuestra Belleza México, where the representative of Miss Universe was elected. Lupita Jones took the contest, in another type of concept, to Aztec, the Televisa contest.

The TV channel had already canceled other projects such as the second season of The double life of Estela Carrillo and the new version of Woman's look.

Moreover, last July, we learned that Televisa for sale Radiópolis, its segment of radio stations which represents only 1% of sales.