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The Copa América 2021, organized despite the pandemic in Brazil, was declared, at least in its opening day, a fiasco of attention on the part of the Brazilian population because the Bolsonarista SBT channel lost during the broadcast of the Brazil-Venezuela match in the odds, local press reported based on data from Ibope.
The 15.5 points obtained by SBT they were the worst record for a Brazilian team match in the history of the Copa Américareported the newspaper Newspaper. SBT, from Bolsonarista mogul Silvio Santos, bought the broadcasting rights to Conmebol and moved the giant for the first time World, who, with an animation program and dancers, managed to maintain the first place in the standings with 16 points compared to the opening of the Copa América in Brasilia, where the home team beat Venezuela 3-0 . In 2019, this year’s cup opener, Brazil-Bolivia, had 38 rating points in Globo TV.
According to the site PoPtv, responsible for broadcasting the note in real time, SBT won the ranking in two smaller locations, Manaus and Recife, but lost in the rest of the country and in the main market, São Paulo and Grand São Paulo, where 20 million people live and is the main center of measurement.
Sports journalists from World they repudiated the holding of the America’s Cup this year, although the channel broadcasts, for example, the Brazilian championship exclusively. The radio CBN, the main radio station in Rio de Janeiro and São Paulo Globo Group, did not broadcast the match for the first time and its reporters commented on the Brasileirao position table on Sunday afternoon. The group World opposes the figure of President Bolsonaro, especially in the face of the pandemic, but in his editorials adheres to the economic plan of Minister Paulo Guedes.
During the broadcast of the match, President Jair Bolsonaro posted on social media a picture of him with the TV on SBT pointing at the channel’s logo with his hand and with a t-shirt from the Brusque de Santa Catarina club, with advertising for the Havan department store chain.
The canal SBT belongs to Silvio Santos, father-in-law of Fabio Faria, Minister of Communications, and The owner of Havan is Luciano Hang, a billionaire from Santa Catarina who runs advertising campaigns for Bolsonaro in his stores and that he was convicted of trying to force his employees to vote for the far-right candidate in 2018.
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