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After the strong growth recorded in 2017 in Argentina, the Chinese company Huawei will launch seven new models on the local market this year in order to improve its market share.
Last year, Huawei it held a 7% share in the Argentine market significant figure since its products were not sold to Claro, one of the operators having the largest number of customers in the country.
The company will double its stake in the local market. For this, in addition to the launch of new smartphones, the company plans to diversify its business and in the short term start to market laptops and accessories (speakers, phone covers and headsets, among others) . One has been in circulation for thousands of years and the other will only be ten years old. Comparison of the two badets
Thanks to a promotional campaign and aggressive pricing, Huawei will seek to increase its market share in Argentina.
For example, during the week, the company officially introduced the Huawei Mate 10 Lite, a high-end cell phone with four cameras, a high-quality 5.9-inch screen, a Kirin processor 659 eight-core, 4 GB RAM and 64 GB ROM, and a 3340 mAh battery.
way of promotion, its price reaches $ 11,499, half of it currently has a high-end cell phone. In addition, those who buy it before March 18 will take a Huawei GW Metal as a gift. "We want to attract people's attention with this promotion, as we have done in other parts of the world," Villa said.
"Due to its own characteristics, expectations with Mate 10 Lite are to launch a high-end segment, in an extremely aggressive price segment. The goal is to have a lot of success and thus improve our market share in the premium segment. "
In a World Cup year, Huawei will also seek to take advantage of the sponsorship of Lionel Messi to generate fame The case of Argentina is superior to that of the company in d & # 39; Other parts of the world
"The sponsors of Boca Juniors, River Plate and Lionel Messi have allowed people to get to know us through football, as is happening in other countries. parts of the world. Now, the next goal is for people to come to sales places and experiment with devices. That's what we are aiming for, "Villa added.
Villa said that with the other devices that will go on sale in the year, the company will have a team in each of the ranges present in the local market.
the most important segments of Argentina, we will have a team with very competitive prices. We are a young brand that has had to adapt to the local market. The growth of the company globally is impressive and we know that it is only a matter of time before it happens again here, "he added
