The City seeks to attract international tourism and recover investments in the knowledge industry

In this same event, the citizen president will be interviewed by Robert Wood, Senior Economist for Latin America at The Economist Intelligence Unit, where the competitive advantages of Buenos Aires will be exhibited.

In addition, they will be key speakers such as Pierpaolo barbieri, founder and CEO of the unicorn Ualá; Karen Bruck, vice-president of the free market; Axel Kutchevasky, journalist and film producer; Francois Vigo, CEO of CVC Corp Argentina (Al Mundo, Avantrip and Biblos), and international experts such as Marc Watts, CEO C40; Alice charles (FEM) yes Martin Van der Veen (ICEF).

A plan towards 2023

This City plan is for 2023, a period when it is proposed to at least recover the numbers that were processed before the Covid-19 coronavirus pandemic crippled the whole world.

The GCBA points out that 2019 ended with a total record of three million international tourists and more than 70,000 students who visited the district.

By 2023 we want to rebuild the “stock of international students” in the main markets (United States, China and Latin America) to 100,000 and return to three million visitors.

It is also targeting digital nomads, those professionals who work remotely by traveling the world, and the goal is to reach 20,000 in the City, which will represent 150 million dollars for the offices of Buenos Aires.

To attract these segments and also promote Buenos Aires as a business destination, local technological talents will be showcased internationally in the creative and knowledge industries, and in e-commerce services.

The opening of borders

“We are not alone in this international back-to-school strategy”, warned Fernando Straface, secretary general and international relations of the city, at a meeting in which mbito participated, and noticed that in the struggle to attract there are also prestigious cities such as “New York, Madrid, San Francisco, London “.

All these destinations present attributes for which they are recognized, but also other new ones related to the quality of life and the engagement in the climate change agenda, and at this point, Buenos Aires also wishes to present itself as a alternative, the official said.

For this reason, Rodríguez Larreta will undertake a tour of the United States and Europe, where he will hold meetings with important leaders to discuss the climate.

But as I continue borders closed to international tourism by decision of the national government, the plan cannot be maintained and risks evaporating.

In this regard, Straface said that “there are no certainties” but there are “indications that each time there is a trajectory of larger openings, regularization of flights and good disposition. of the tourist area by the government “.

“We are working with Migrations for a special visa for digital nomads, because they come to work and Buenos Aires needs a regularization that allows them to rent, to have insurance”, advancement.

Along the same lines, he said: “For us, it is clear that as long as the City is ready inside, we have to get out because if you fall asleep, other cities will beat you.