The controversial towels of an airline that caused the repudiation of passengers



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February 8, 2019

During one trip, an airline distributed controversial napkins that caused repudiation of pbadengers and the company apologized.

The controversial towels of an airline that caused the repudiation of pbadengers

The The airline Delta and the soda brand Coca Cola publicly apologized after the repudiation of pbadengers during the delivery of new and controversial napkins on one of their flights.

The product had to be original and used for something other than cleaning. On the papers, incentiveivaba al levante among the pbadengers.

"Go back to the old school. Write your number and give it to the one you like in the plane … you never know", Written in English, on one of the edges of the documents handed over by Delta staff with space to complete.

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On the other hand, he insisted: "Because you're on a plane with interesting people and hey … you never know"The intention was for pbadengers to exchange their phones to communicate and get to know each other better after the trip.

However, the advertising strategy was not well received by the pbadengers and they expressed it in social networks. "Strange and disturbing campaign to encourage pbadengers to give their names and phone numbers", Wrote a user and expanded:"We do not know if it's a good idea or totally irrelevant"

Strange and disturbing countryside @ Delta to encourage their pbadengers to flirt and make their names and phone numbers on a towel
We do not know if it's a good idea or a totally misplaced bullshit#delta #airlines #you never know pic.twitter.com/fSEZP3vn2i

– Turama (@turama_es) February 7, 2019

"These towels are chilling. I'm pretty sure no one wanted unsolicited phone numbers in the "good old days"", Repudiated another user on Twitter.

Hey @ Delta and @Coca Cola These towels are scary AF. Of course, no one has appreciated the unsolicited phone numbers of the "good old days" and they certainly do not want the number of someone who has been choking them for hours on a plane. Not a good look at it. pic.twitter.com/PJAiurFRMh

– ducksauz (@ducksauz) January 21, 2019

Towels were offered on Delta flights for two weeks before being removed from traffic. "We regularly alternate Coca-Cola products as part of our company, but we are wrong with that. We apologize and start removing towels from our planes"They reported.

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In a statement to the Atlanta Business Chronicle, the soda brand said that "they sincerely apologized to anyone who had been offended"We're replacing them with another model," they closed.

Both Delta and Coca have focused on their efforts as a brand. Coca Cola wants to become "the most optimistic brand of social networks" and Delta, in a brand aimed at consumers, partly because of its significant investments in the on-board experience.

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