The danger of vaping: Juul to spend $ 40 million to promote its products to minors

The vaping products company July reached agreement on North Carolina, in the State United to close the trial which was pending against him in order to have promotes their products to minors in exchange for payment of $ 40 million, as reported on Monday.

North Carolina is the first state to enter into an agreement with the electronic cigarette company to target young people through Ads on social networks and other points of sale, and fueling a sharp increase in cigarette consumption among underage adolescents. 13 other states and DC have also sued the e-cigarette company..

“For years, Juul has targeted young people, including teenagers, with its highly addictive e-cigarette.“Said the Attorney General Josh Stein it is a statement. “This ignited the spark and fanned the flames of a vaping epidemic among our children, an epidemic that can be seen in any high school in North Carolina.”.

“This win will go a long way in keeping Juul products out of the reach of children, preventing chemical fumes from entering their lungs, and preventing nicotine from poisoning and addicting to their brains. I am incredibly proud of my team for their hard work on behalf of the families of North Carolina. We’re not done – we haven’t yet turned the tide of a teen vaping epidemic that was the product of Juul’s greed. As Attorney General, I will continue to fight to prevent another generation of young people from becoming addicted to nicotine.“He added Stein.

The prosecutor began investigating the company in 2018 and sued it a year later for designing, marketing and selling its e-cigarettes to appeal to young people and for misrepresenting the potency and danger of nicotine in its products. .

For its part, the company reached this agreement without admitting that it had acted badly and without accepting the consequences resulting from its accusation.

“This agreement is consistent with our continued efforts to restart our business and its relationships with stakeholders, as we continue to address underage use and advance the possibility of harm reduction for adult smokers.“, highlighted July it is a statement.

The vaping crisis in State United, which generated thousands of cases and hundreds of deaths two years ago, has been a crisis for July, one of the manufacturers of products which have caused lung damage to several people.

Altria, an investor in the company, has repeatedly devalued the value of July, which even suspended advertising altogether. “We seek to continue to gain trust through actions (…) This agreement is another step in that directionThe company said.

(With own information and Europa Press) .-

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