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Mark Zuckerberg made a crucial decision regarding the two social networks he acquired a few years ago. He believes this decision will increase e-commerce opportunities.
WhatsApp and Instagram, two of the world's most popular social networks, will change names before the end of the year. Facebook, owner of both, will add its name next to both to badociate the two applications to its own and improve its image.
The news was confirmed by the digital newspaper "The Information" which had access to internal memoranda. As he explains, Facebook's CEO, Mark Zuckerberg, wanted to badociate the brands several years ago, but he preferred not to protect them from the Cambridge Analytica scandal.
Facebook expects its users to send messages via its applications. In an interconnected way, e-commerce will have more possibilities. In addition, its users will remain captive within the same ecosystem.
Instagram was acquired by Facebook in 2012 in exchange for a billion dollars. By WhatsApp, the company commissioned by Zuckerberg has disbursed $ 22 billion in 2014. Both apps today have more than one billion users.
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