The "Instagram" and "WhatsApp" brands will be changed to make it clear that they come from Facebook.

Facebook plans to include its name in the "Instagram" and "WhatsApp" brands, which are its respective property since 2016 and 2012, in order to make visible its presence and control of the company on these digital platforms.

The company of Mark Zuckerberg plans to rename the applications into "Facebook Instagram" and "Facebook WhatsApp" as confirmed L & # 39; information. Until now, Facebook, owner of both social networks, had allowed them to have an independent brand.

The added "Facebook" will appear in apps, on the account's home screen and on sites such as the App Store or the Google Play Store, as indicated by the aforementioned support.

according to L & # 39; information, Instagram and WhatsApp employees have been informed of this change recently and the platform purchase agreements are being revised. In addition, Bertie Thomson, spokesman for Facebook, said he wanted to "be clearer with the products and services offered by Facebook."

Facebook has undergone a series of criticisms and has been under the spotlight many times in the area of ​​privacy controversy, but these two applications developed under its mandate have not suffered the same prejudice. The integration of Facebook into the Instagram brand and into WhatsApp could enhance the public image of the owner company.

Zuckerberg also announced early this year its intention to unify the instant messaging services of the three applications – Facebook, Instagram and WhatsApp – an initiative that is expected to materialize in 2020.

L & # 39; information He added that employees charged with direct messages on Instagram will have to respond to the team responsible for the Facebook Messenger application.