The radical decision made by Instagram that surprised everyone

May 16, 2019

Instagram, the social network of Mark Zuckerberg, He took his users by surprise with a novelty in the last hours.

Instagram announced the closure of Direct, its independent IM application.

The company was created in December 2017 following the same strategy as that developed in Facebook and Facebook Messenger. Basically, the idea was to "force" users to use this other application during conversations in Instagram.

Instagram direct was launched on a pilot basis in some countries in December 2017

However, this movement never took place and users were able to continue to develop their conversations in the social network as up to now. In fact Direct It was not even available in all markets, but could be used experimentally in some countries such as Portugal or Mexico.

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Now, the company announces that Direct it will cease to exist and begins to show users informative panels when opening the application. Users who use it will have nothing to do because their conversations will continue to be integrated into the platform, so as not to lose any type of content.

The measure is included in the new strategy of Facebook in terms of your family of email applications.

The social network is already working on a major project to integrate the messaging systems of all its applications.

This will allow users, from next year, to send a message via Instagram, for example, and reply to it from WhatsApp, Facebook, Messenger… since the systems will be interconnected.

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This is not the only movement we will see in this regard in the coming weeks, because Facebook is making many changes to its messaging systems. Facebook Messenger, for example, has already introduced its Web version, very similar to WhatsApp Web, and will be available soon. Another step in the integration of platform systems.