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The founders of the Latin American company tell how they made this decision and how they spend the first days at the head of an "outside" company
No is secret What the dreamnoto of a lot "joryoung entrepreneurs" in latinoamedrich is find nail businessora What reply a model "imported" of business, already tested in the outside but non-existent in the regionornot, for What in small the weather be absorbed by it businessora foreigner a switch of add many zeros in the own account bank.
But it not is the true espíritu contractor or no more was the desire What to haveía Frank Martin and Franco Silvetti when in 2011 they put the stone basic in the recognized applicationornot for carry out reserves of departures, Restoration, in the who always they worked for the long term.
Of Made, in the the scene start-up they went through various round of investmentornot –or they added chips of Party of references of the ecosystem contractor local as Andy Freire and Santiago Bilinkis, creators of Officenet and of the accelerator Quasar Businesses– and as wellednot the expansiornot regional a the main markets gastronomyormonkeys of Argentina (Good Aires and CorCordoba) Brazil (Belo Horizon, Brasilia, Curitiba, Port Happy, Rio of Janeiro and Sato Paulo) Chile (Santiago and V Regiornot) Colombia (Bogotat Cali, Cartagena and Medellínot) City of MedMexico, Panamaat Lima in Byú and in Montevideo, Uruguay.
The model of business he was the of offer nail applicationornot free for the user, What him Cobra a the local of meal when the having dinner not only effectúa nail booking but What effectively the use. Ademas, the businesses podía buy nail versionornot professional of the software of managementornot of Restoration, What deals advantage by sure the platform free. From allí can communicate the promotions and offer discounts exclusive.
Así Restoration comeor a to have about 4 million of diners What the they have used in mas of 3500 local and chains. In Good Aires, by example, Palermo is the district in or mas he use, and the places What mas reserves harvest they are The Parolaccia, Cabanota The Lilac, Tucson and The Steak. Usually the they use joryoung of enter 25 and 34 anotbone, two the thirds of the which they are the women, and usually eat in grill, local of meal Italian o cooked international.
This one edsuccess I tookor a this one signature a to have as wellednot partnerships with Google –for What the Internet users could effect reserves directly a traveds of Google Cards– and with TripAdvisor. But this one úlatest "partnership" was Something mas particular, already What it businessora What quotes in NASDAQ was ofnota as wellednot of The fork, applicationornot for reserves gastronomyormica created in Australia and líder undisputed in Europe. Opera in 55 million of restaurants What ganor a based of acquisitions of businessoras similar.
The vícircle for What the the users of TripAdvisor as wellednot use the technologyía of Restoration at request nail table in some of the main the destinations turísticos of latinoamedrich evolutionor in nail relationshipornot narrow enter the founders Argentines and Bertrand Jelensperger, CEO of The fork.
"obviously the entrepreneurs always to anticipate three possible paths: go out a the bid pública, to sell the businessora a nail business bigger o merge, although there is paths intermediate. Always we aspire a what first, but our & # 39;partnership& # 39; with TripAdvisor functionor very well and a the restaurants the Encantó Así we are building nail relationshipornot with they and the truth is What we stick wave with the CEO of The fork, What is nail light, What not at the fear a & # 39;to get dirty& # 39 ;, What know cormo stratedgicamente to bring nail start-up a what mas high. A día the dialogo we I tookor towards this one side, what we evaluate and we appearedor nail good Equationornot" saveor Frank Martin (in Photo) in a event popular this one myedWednesday in Palermo, City of Good Aires.
Other postman What Influenceor in the decisionornot he was the "Culture start-up" What keep The fork to weigh a be in the interior of nail multinational company huge, and as wellednot the possibility of to expand and grow with nail technologyía mas advanced. No However, for the founders the decisionornot not he I have tried only sure the the sale of the businessora but as wellednot of rest in the even low the managementornot of other nobody, Something What for a contractor is as give in adoptionornot a his own son but take care of him as ornotero.
"Always to sell you businessora is nail decisionornot difíeasy. isa all this one Party Romaantica of the Creationornot of the to mark, but as wellednot What not I knoweds in depth cormo is to work in the interior of nail businessora. Y is you life. But habled with everybody the What him they sold his business a TripAdvisor and the 80% to follow working with they. It for my he was pbadword" contor Martin before nail question of iProfessionnel.
"In the process inclusive, as they have a lot experience in acquisitionornot of businessoras, me consulted Yes to haveía clear What not I went a be easy for we this one switch and what we talked. Así What the level of consciousness was altísimo for mí and for my partner. He was good as wellednot to have a Franco for power speak of this. Y be candid, a four months of to have concreted the the sale, I am very delighted" repriseó
The co–founder to complainor not power reveal the amount at What ascendedor the surgeryornot and of courseor What or even the 70 contributors of Restoration –Who is it they were the first in discover of the decisionornot and to followanot now low the umbrella of The fork– you know the figure. No However, aclaror What edl and his partner, Who is it they kept the bigger Party of the the property original of the start-up, to followanot as CEO and director of Product of The fork in latinoamedrich (in paíhis of spoken Hispanic) respectively, while What the investors of Restoration they have materialized his go out. "Yes, we sold the 100% of the businessora" aclaror the now CEO for the regionornot.
The process Carry onor with the l & # 39; Integrationornot of the the teams of both the apps, What only coexistía as rivals in the market Braziliannoto. Magdalena Barrenese, What of made anotbone job in the business and J & # 39; was at in front of of the surgeryornot of Restoration in Brazil, contor What he was Something extranoto What finally he knew and link those people What up & # 39; to made about months he disputed the bills of the restaurants in it país, but What aujourd & # 39; hui they understand What "together they do the strength"
"Nail of the advantage of to belong a nail multinational company as TripAdvisor is What now our contributors they have the possibility of Travel, of apply a búresearch internal of the business in d & # 39; Other the regions. Y a the time we surprisedor a lot but there is as wellednot the employees of The fork apply for come a to work with we, by example a the Argentina and a to win a salary in weight" to revelor the executive What Carry onúa low this one new sketch as líder of Marketing in latinoamedrich.
"Our engineers aujourd & # 39; hui isanot as wellednot working in the development of projects global of this one businessora, what who we puts very happy" anotadior Martin.
New the scene
"This one is a not very important not only for we as entrepreneurs but as wellednot for the industry, because we go a to permit to have a reach a lot bigger. The applicationornot of The fork at 16 million of downloads and 23 million of view. Y it is what What to follow for we, grow and to expand" said confident Martin.
The purchase of Restoration he concreteor about made four months. So of notify a the the employees and a the restaurants What they have used the platform, made so only weeks he fullor the difíeasy process of migrationornot of the the contents and of the the users a the platform of The fork.
In short, the the users of the applicationornot of Origin Argentine, Who is it already they were the guests a Download The fork, couldanot to follow opening the "app" but not the to permita effect reserves. Y the after not bea to start a to permit for the restaurants the sign of managementornot What they use the marks of TwipAdvisor, and What dryúnot they badured the executives present in the event of Palermo, is superior a the What Freeía up & # 39; to now and at even cost.
Barrenese admittedor What to abandon the recognized to mark Restoration the present the challengeío of to start of zero in the regionornot a position The fork. "C & # 39; nail to mark very strong in the outside and we we will support in it and in our experience in I amedrich Latina" to affirmó
Martin and Barrenese isanot convinced of What in little months reachanot the even volume of the users in the regionornot What to haveía Restoration. Y as wellednot they promise advantages so much for Internet users as paras the businesses What they work with the platform.
A of they, very important, bea the access at program of loyaltyornot of The fork, What grant points (Yums) a Who is it book a traveds of the applicationornot and he translate in discounts in effective in your consumptions.
The other advantage bea as wellednot the l & # 39; internationalizationornot of the applicationornot: the restaurants already isanot to receive reserves of Internet users foreign What they were the users of The fork and isanot of trip in latinoamedrich; a the time the Internet users local can carry the tool and access a discounts and the promotions while your traveling at outside.
"The fork we expands and logs a nail network international with mas of 60.000 restaurants in 17 paíhis and million of diners in all the world, for to follow empowering the market of reserves online" cerror Martin.
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