The story of the "Japanese" milk candy that Mauricio Macri celebrated on social networks

All Argentineans who go abroad to visit relatives or friends know that there are two products that will entertain their guests: the yerba mate and the dulce de leche. While the world is globalized and there is everything everywhere, it is not always easy to have these products indigenous to the outside of the country.

In addition, the government is excited by the untapped market of all products of the domestic industry that would in the future relieve the bags that leave Ezeiza. So much so that his own president Macri celebrated something as surprising as a bottle of dulce de leche is available for sale in Japan. "Very good! Dulce de leche in the gondolas of a Japanese supermarket, Argentine products are appearing in the world to move from a market of 44 million to a market of more than 7 billion," said the president via social networks.

"Repeat me that I'm excited", he said Infobae by telephone, Alejandro Betín, General Manager and shareholder of San Ignacio, the mark in question, when he learned that the president had congratulated the presence of one of his pots in Japanese gondolas.

Presidential Dulce de leche

San Ignacio is a santafesina company specializing in the production of dulce de leche, cheese and other fresh dairy products. It was established in 1939 – it is almost 80 years old – and is defined as an SME of 120 employees who, "with a great deal of effort," has managed to position itself as one of the leading exporters of L & D. # 39; section.

Betín believes that the second export of 1,800 kilograms this year (the first took place in July last year) is not a significant volume in itself, but the famous for what she represent. The Japanese market, he explained, was a market in which the company had more difficulty entering.

The group of 22 countries to which San Ignacio already exports dulce de leche and blue cheese includes the United States, Canada, New Zealand, Russia, the Philippines, Israel and several countries of the European Union. since the first shipment on European territory in 1978. to Germany. The executive estimates that dulce de leche exports represent 15% of its total Santa Fe plants in Sauce Viejo and Hipatía.

Overall, its production of dulce de leche and blue cheese in 2018 generated a turnover of 600 million dollars, that despite good intentions has also failed to escape all the economic fluctuations of recent years.

"These are difficult years, no doubt, but not much more complicated than those experienced before. The devaluation, the return trips, are factors that make things a little more difficultBetin says, in this sense, the ability to balance domestic demand with outside help at times of inflection of the economic situation.

However, he adds, "how entrepreneurs have no choice but to get their hands dirty and keep moving forward. What has been saved is the goodwill of the government in general in recent years, where it has asked us to encourage exports, which has never happened before. "