The yerba mate argentina reaffirms itself in the gondolas of the Middle East and adventure in India

The National Institute of Yerba Mate (INYM) announced that at the end of February, the Argentine product would be in the gondolas of Dubai and India, while more than 70% exports were concentrated in the Middle East. and only more than 20 million kilos are sent each year to Syria.

"From the 17th to the 21st of this month, our product will be part of the Gulfood example, in Dubai, in the United Arab Emirates.On the 18th and 19th days, the president of the institution, l 39; Engineer Alberto Re will outline the benefits of food as part of his activities that will be done in New Delhi and Mumbai, India, Asia, "said the National Institute.

They also badured that a record of consumption of the product was highlighted, both at home and abroad, and that INYM was betting to add more consumers to the main export destination, the Middle East. East.

He is also betting to open the market in India, where he has already encouraged research to determine the potential for food positioning.

Gulfood is the largest food and beverage fair in the Middle East. It brings together nearly 100,000 visitors and more than 5,000 exhibitors from different regions each year.

With the slogan "The World of Good", INYM said the fair would show trends in consumption, innovation, business opportunities and new flavors.

The INYM will bademble the Argentinean Yerba Mate Pavilion in the beverage sector of the fair, with over 50 square meters, a tasting bar and 6 exclusive stands for each of the 6 yerba mate companies that under the auspices brands "Argentina" and "Yerba Mate", have accepted the challenge and will join promotional actions in this market.

In parallel and as part of the government's mission on business and investment organized by the Ministry of Foreign Affairs, the President of INYM will seek to strengthen the lines of work and create new links to position Yerba Mate Argentina in New Delhi and Mumbai, India.

The Institute said it was striving to win yerba mate consumers in India's 1.25 billion population, where infusions (including tea) are part of their daily drinking habits. (N / A)