The YouTube plan that aims to end the new Instagram activity – 26/07/2018

YouTube 's preoccupation with his Instagram rivalry is in full swing. The application of the most famous photographs and videos in the world has not stopped presenting news in recent months and this conspires, to a certain extent, with the interests of the video platform. Therefore, Google launched its plan to prevent creators using its platform to switch to IGTV the last tool presented last June.

Instagram, owned by Facebok, took a step forward to offering its users a new feature never seen in the past. application and which aims to reverse the way of understanding the social network With IGTV, the image platform not only wants to retain users but also increase the number of instagramers and thus gain ground on the audiovisual market where, until now, YouTube had a monopoly.

For this reason, the company Google has decided, without hesitation, to attack. And, according to Business Insider, he did his best: offering money, in considerable quantities so that these "youtubers" with more followers remain on the platform. form. Figures That Could Exceed Five Digits

Apparently, Lilly Singh, with a string that exceeds 13 million subscribers, would have been one of the "youtubers" who would have accepted the proposal . Seven other creators of content, whose name is not known, would also have accepted. In return, YouTube asks them to publish exclusively on the platform.

Although there is still no contract signed by both parties, rumors suggest that money is guaranteed for those who maintain a constant publication rate .

For his part, YouTube has made it clear that 39, it created no new strategy to keep its users on the platform . "We have no new initiatives, we have always invested in the success of our creators and will continue to do so to ensure that they have a great experience and that they can find continued growth." and opportunities on YouTube, "says the company.

Source: The Vanguardia