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Even with the program
Essential prices in force, the recommendation for the consumer remains that of the recalled
Lita de Lazzari: that is to say, examine and compare prices in all outlets, because sometimes the same products are cheaper in stores that do not respect the program than in channels that are. There are also cases in which, in fact, it is the opposite.
This follows from a study by consulting firms Focus Market and Scanntech (Point of Sale Code Reader), in which a crossover of products incorporated into the 14 categories of the program was achieved. The 2,500 outlets of the major supermarket chains were badyzed by comparing the price agreed for each case to the average price of the same product and comparing the market price in sales outlets outside the agreement, such as the self-employed. Eastern services, national self-services, warehouses, other
What did the badysis give? Among these, that of the Buenos Aires metropolitan area (AMBA), a Frutilla Alalay Frutilla Alalay (1 kg) with tetra top yogurt, is 62.2% more expensive in essential prices than in the rest of the market. ). In addition, a rebozador Morixe x 500 grams is 16.6% more expensive (40.7 USD vs. 34.9 USD) and Domino sugar for a kilo shows a difference of 10.8% (34.3 USD vs. $ 30.9).
In the province of Buenos Aires, it was found that the rebozador Morixe for 500 grams was 19.6% more expensive in the essential price program: $ 42.1 against $ 35.2; Magical Quaker polenta for 500 grams costs 11.5% more expensive ($ 32.0 versus $ 28.7) and Morixe yeast flour for 1 kg has a higher price of 10.8% ($ 40.1 against $ 36.2).
If you put the magnifying glbad in another place on the map, you will see that these contrasts persist: in the Center-Cuyo region, we see that Ilolay whole-strawberry Tétratop yogurt per kilo costs 49.2% more in the list of Essential Market Prices ($ 63 versus $ 42.2); Yerba mate Romance Suave for 1 kilo costs 24% more expensive ($ 118.2 vs. $ 95.3) and damask Dulcor marmalade for 454 grams has a higher price of 18.4% ($ 52.2 vs. 44.1 $).
In addition, in the north-east and north-west, the study showed that Chamigo yerba mate with a stick for 1 kilogram costs 33.5% more in essential prices than outside ($ 102.8 versus $ 77); the wafer packet filled with Strawberry Opera Remix 67 grams is 20% more expensive (24.3 USD against 20.2 USD) and the 520 grams Arcor tomato puree is 10.8% more expensive (28.9 USD against $ 24), 2)
According to Damián Di Pace, director of consulting firm Focus Market, he explains that all the price agreement programs start as well. Because? "Because in a context of declining consumption, what you see is that, although the program starts with a price level, the variation in the rest of the channels shows offers, promotions, and discounts that lower that level. Indeed, many times, some companies need to sell and get very aggressive discounts, "says the economist.
Di Pace estimates that in front of the 2,500 mouths attached to the program, some 20,000 stores across the country are not part of the program. However, the
Secretary of Commerce
de la Nación has been working for several hours with the Argentine Chamber of Supermarkets and the Argentine Federation of Supermarkets to include some of these outlets in the program that are not currently included.
A source familiar with this agreement says that these price differences can occur because it is a negotiation between the Ministry of Commerce and suppliers. "We should badyze case by case because there may be a thousand variants, one of which may be late prices, and then the supplier must badyze whether it can maintain a price for 6 months." He was about to release the new list in a week. and he told the Secretariat that to engage, he needed a higher price, "he said.
However, not everyone is pale for the official program, as there are other cases in which the values of the essential price list are actually lower than those of the market. For example, in AMBA, 101-gram Traviata cookies cost 32.2% less in the program than outside it ($ 15.11 vs. $ 22.28); Sancor First Flavors Creamy Whole Vanilla Yogurt (2 per 120 grams) is 29.65% cheaper (35.7 USD vs. 50.7 USD) and the Arcor Planter 300 grams is 22.3% lower ($ 26.76 less $ 34.4).
In the province of Buenos Aires, 214 grams of Fibro Active Bagley sound biscuits are 29.8% lower in the official program (25.4 USD vs. 36.2 USD). Likewise, the unflavoured 2-liter Cellar Favaloro mineralized water costs 21.7% less ($ 25.8 versus $ 32.9), and the 500 gram Parboil Long Fine Type 00000 Ala Mills rice represents 19.4%. % lower ($ 22.9 versus $ 28.4).
Patagonia
, Traviata cookies of 101 grams cost 32.8% less in essential prices (16.3 $ compared to 24.3 $). The same goes for Parboil Fine Long Type 00000 Ala Mills rice for 500 grams (32.5% cheaper, with a price included in the agreement of $ 19.9 and a price corresponding to $ 29.4 ), and with the yerba mate Sweet Romance for 1 kilo (19.4% cheaper, with prices of $ 121 and $ 150, respectively).
In many cases, the distortions are due to different distribution, storage and exposure costs whose outlets are closer or further away from the production centers.
Another possible explanation of the case where the Essential Price products are cheaper is that on Di Pace: "It may be because the food manufacturers themselves are in agreement with the big chains of lower price for the beginning of the program, while the rest of the mouth does not access the same conditions. "
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