They accuse a Belgian hamburger brand of trivialist sexist violence for making a controversial announcement

A man who hits a woman because he bought a hamburger of another brand than the one he was looking for. All with a pop style like it was an old comic book or a Roy Lichtenstein painting. The Bicky Burger burgers, very popular in many chip shops, have sparked considerable controversy over their latest network announcement.

"Really, a fake Bicky?" Said the man, with a clenched fist after hitting the woman in the face as she fell back and her teeth were flying.

In the publication on the social network Facebook, the company calls the man "savior of the century" and asks if "some fries deserve severe punishment" and remember, so that the consumer is not confused with d & # 39; 39, other brands, which packaging the Bicky Burger chain is green.

The announcement sparked heated controversy between the media, politicians and Belgian netizens who denounced "an advertisement that makes you want to throw up" or "50s" and an "incitement to gender-based violence".

Bicky Burger did not want to give explanations to the Belgian public television RTBFwho, on his website, evaluated the ad as "bad taste advertising" "At a time when awareness campaigns against violence against women are increasing".

The newspaper The last hour He talked about his "misogynistic publicity" and said that before the large number of complaints, Facebook deleted French version advertising, although the Dutch version is still active.

Benedicte Linard, Minister of Women's Rights of Wallonia (French-speaking Region of Belgium), denounced the advertising campaign on the Twitter network and said that it is "completely irresponsible to trivialize" gender-based violence.

He also recalled that in 2017, a total of 38 "women were killed in Belgium because they were women"and, in 2016, the country recorded" 18,000 complaints of domestic violence "in Wallonia alone.