They installed eye readers in the refrigerators of a supermarket to know the tastes of the customers

Supermarkets have not evolved in recent decades. Beyond a few minor modifications, a 1980 gondola is identical to a current one. And the shopping experience in situ That's it too. But this is starting to change as the industry adopts different technological solutions.

Amazon is the standard bearer of these advances: in the United States, there are already physical stores of this company that do not have boxes or money or cards: they have a system that recognizes what the customer bought and then debits the money from his account.

In this area, we have also encountered a smart changuito that could revolutionize purchases. And now we learn a supermarket that has installed iris readers in refrigerators, in order to better know the buyers.

Security? No, the data!

The innovation debuted in January this year at the Walgreens chain supermarkets in Chicago, USA. These are cameras that have a iris scanner, and its function is not to secure stores but to create customer profiles and preferences.

The reports explain that this chain of stores does not collect personal data. In other words, your name, last name or bank accounts are not related to buying habits; considering at this stage that the system does not have facial recognition. Instead, they are looking to have a database with relationships between gondola products and the type of customer who buys them.

For example, if a person picks up a jam jar of a certain brand, this product is related to the bad and age of the customer, among other variables that He recongnizes. So, the supermarket and manufacturers can badyze product performancewhat audience do you prefer, how often, etc. And based on this information, make decisions.

This mechanism not only allows you to know which foods the customer buys. Through eye tracking, it also collects information about the products people are watching but not putting in the basket.