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The private sector and the government will start promoting Argentine beef in the United States this week, which started
enter in 2018 after 17 years of closed exports.
With the support of the Institute for the Promotion of Argentine Beef (Ipcva), a delegation of businessmen and officials will meet with North American importers and give an official presentation, the day after tomorrow, at the Embbady of Argentina in Washington.
Among the meetings scheduled with importers is a visit to the Whole Foods Market chain, owned by Jeff Bezos, owner of Amazon, which, according to an Ipcva report, would like to "import high quality Argentine meat ". This chain specializes in organic and natural products.
The presentation at Washington's diplomatic headquarters will be entrusted to Ambbadador Fernando Oris de Roa, Secretary of Agriculture Guillermo Bernaudo and Ipcva President Ulises Forte.
Oris de Roa had received the first container shipment of fresh Argentine meat in the United States a little over a month ago. who entered through the port of Philadelphia. As,
Last December, a dispatch was made by plane.
For the private sector, Mario Ravettino, vice president of Ipcva and president of the Argentinean Consortium for the Export of Meat (ABC), and managers of refrigerators Swift, Rioplatense, Quickfood and Marfrig will participate in the conference.
The reopening of the US means a quota of 20,000 tonnes entering with a minimum rate. This volume represented approximately $ 100 million until the opening of the market in 2001.
"It is a market where lean meat is mainly intended for milling, but it also has very valuable gourmet niches and, furthermore, it has a lot of influence on other markets." that often reflect almost the American market, "said Forte in the United States. "This will help us open up other markets such as Mexico and other Central American countries, in addition to streamlining efforts at very important destinations such as Korea and Japan." , he added.
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