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Last Thursday, a new Apple Store opened in Los Angeles. What is attractive is that It is located in the historic Tower Theater building, which has remained in the city center since 1927.
The company posted some photos of the majestic store and it’s quite an architectural spectacle.
Moving into a 94-year-old theater takes a lot more care than a shopping mall. The store has been under construction for several years, partly because he had to work with the municipality to restore a space that had been declared a historic monument.
“Around every corner, Los Angeles is bursting with creativity in the arts, music and entertainment, and we are thrilled to be building our relationship with this special city. Apple Tower Theater pays homage to the rich history and legacy of this entertainment capital“said Deirdre O’Brien, Apple’s vice president of retail.
CEO Tim Cook welcoming visitors. Photo: AP
The new Apple Tower Theater, with its neo-baroque style, is located at the corner of Eighth Street and Broadway, where visitors will recognize the fully restored clock tower, the recreated Broadway marquee, clean terracotta exterior and renovated historic leaf panel.
Passing through its doors, the curious enter the monumental hall inspired by The Paris Opera by Charles Garnier, which presents a large vaulted staircase with bronze banisters flanked by Corinthian marble columns.
The store is located on the corner of 8th Street and Broadway, where visitors will recognize the restored clock tower. Apple photos
At the heart of the store, the Forum and the company’s video wall, located under the fully restored arch and surrounded by the original balconies of the theater.
The history of the Théâtre de la Tour
The forum will host Today at Apple, where free daily sessions led by members of the Apple team and members of the local creative community inspire and teach hands-on skills.
The vast auditorium, surrounded by ornate arched bays and restored bronze. Photo: AFP
The vast auditorium, surrounded by ornate arched bays and restored bronze, features all of the customer’s favorite products, including the new iMac, iPad Pro, and Apple TV 4K.
Consumers seeking service and support from Apple team members they have plenty of space as the original theater seats on the upper level have been modernized and made accessible to create an open and flexible space for Genius Bar meetings.
It will be Apple’s 26th store in the world. In its spacious interior, it will employ a team of 100 to serve all its customers and visitors.
The main entrance to the Apple Tower Theater with its fabulous period details. Photo Apple.
It was originally the birthplace of Los Angeles’ first connected cinema for sound films, The historic Tower Theater was designed in 1927 by famous cinema architect S. Charles Lee.
“Ese legado de innovación tecnológica continúa hoy como el lugar perfecto para descubrir la linea completa de iPhone, iPad y Mac de Apple, cada uno de los cuales ha transformado el cine, la fotografía y la composición musical de hoy en día”, señaló la company.
After closing its doors in 1988, the space remained empty and unused. With the same level of care found in previous restoration projects, Apple has collaborated with leading environmentalists, restoration artists to preserve and restore beauty. Additionally, the building has undergone a full earthquake-resistant upgrade, they noted.
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