Tik Tok, the world's most downloaded addictive mobile application

The application the most downloaded this year in the world is Chinese. He calls himself Tik Tok ( Douyin in Chinese) and allows you to create 15-second videos with an impressive gallery of fun effects and synchronize the image with a large musical base .

Its popularity in the Asian giant rivals that Pokémon Go achieved in the rest of the world: already has more than 500 million users active per month and just travel everywhere public transport in the country to certify that there are many zombies kidnapped by the screen of their smartphones, in which a constant stream of videos does not stop.

Although female-dominated music videos dominate: pets that delight users with their funniest facets, old-timers who collect the best gaming games that cast Chinese ladies, or children who show their skills at an early age. There are also those who play jokes on the street and who show amazing skills in all kinds of areas.

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– tiktok_japan (@tiktok_japan) July 25, 2018

Chinese companies are succeeding more and more with its applications . In fact, until this year, Westerners had always been the most downloaded from the Apple Store. Last year, four of the top ten were already Chinese. And, in 2018, it is also striking that five of the ten most spent consumers are

The success of Douyin lies in its heterogeneity . The user can search for videos with keywords or let the application algorithm recommend which ones he deems most appropriate to his tastes, but the habit is to switch from one video to the other without knowing what will follow. Surprise Hooks

Those who are not interested are quickly scrapped by sliding their finger upwards to make room for the next. And, as usual in social networks, those who call the most attention can be marked with a heart or comment. Amazing statistics of videos that reach millions of visits and thousands of comments and clicks; and also the work that some clips are, recorded with several professional cameras and edited with tools that transcend the effects that the application understands.

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– tiktok_japan (@tiktok_japan) July 30, 2018

Not in vain, Douyin allows you to publish videos in two different ways: can record directly from the application, which allows you to add emoticons in 3D, slow down or speed up the images, and modify them with effects of all kinds; or you can download previously saved and edited clips. In addition, the app also added to the madness of the live broadcast, which incorporates one of their menus.

A controversial application

At first glance, this application was launched in September 2016 looks like a mere entertainment vehicle. There are those who claim that this is just a new fashion that will last as Pokemon Go because users will eventually get fed up. Others, however, ensure that it opens up a new form of communication. The proof that this is perhaps true lies in the fact that, unlike what happened with other Chinese applications that only succeeded in the local market, Tik Tok causes fury beyond the borders of the communist country: used in much of the rest of Asia .

But not everyone celebrates the boom of this service. In fact, Bytedance, the company behind the app, has had more of a meeting with the authorities for the "inappropriate content" of some videos. Beijing demanded that excessively sensual clips or a pernicious lifestyle be stripped. Indonesia, by contrast, was more energetic and decided to ban the application. "There is too much negative and dangerous content, especially for children," justified the Minister of Information, Rudiantara. More and more people believe that the application should require a minimum age to register.

According to a report published by Tencent in April 66% of Douyin users in China are women, and 75.5% of them are under 24 years of age . According to Bytedance, however, 40% of users are between the ages of 24 and 30, a fact that the company uses to demonstrate that it has managed to break the barrier of Generation Z and also attract older users.

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– tiktok_japan (@tiktok_japan) July 18, 2018

No However, the content is not the only thing that worries. It is also criticized that the application is very addictive. 22% of users spend more than one hour a day, and Bytedance itself is aware of this problem, which is why it has added an alarm that rings if the service is used for more than 30 minutes. ;an hour and a half. up to date. In addition, the user can block it after two hours of use, and in this case, you must enter a pbadword to continue to use it.