Tinder exploded in 2020: why the dating platform was all the rage despite the pandemic

2020 may not have been the best for dating, but in this year of pandemic and lockdown, Tinder hasn’t stopped growing. The members of the platform adapted to the situation and were more creative to connect in an alternative way and both the messages and the use of the function slip on Tinder, it has increased to double digits since the end of February.

With conventional meetings in Be ready, members of Tinder – many of them belonging to the so-called Generation Z– used the platform for chat, go out or exchange TikToks and memes, all this while maintaining a social distance.

“Tinder bios were a way of to be more authentic and closerAnd we must synthesize in words what we said in hours sitting in a bar ”, they explain from the platform.

Among the most significant trends that have occurred on Tinder in 2020, the role of epidemiologist Fernando Simón as “new pop icon” stands out. Bios mentions towards his person between the Generation Z has multiplied by ten.

Likewise, Houseparty’s mentions increased its presence in the bios by 44 times and those related to “ Zoom ” increased by 42%, while the hashtag #stayhouse multiplied by 361.

Viral videos from social network TikTok were also trending, which were shared 86% more on Tinder. A way to share tastes, to ask the matches their TikToks favorites or demonstrating dance skills on your own TikToks.

And continuing with the music, Bad Bunny has become the famous reference on the platform, with 154 percent more mentions, followed closely by Ibai Llanos (and was “gambling” another of the most common activities during detention).

First appointment with chinstrap

As soon as the de-escalation began, Tinder members were ready to don their masks and meet their quarantine matches in person. This issue was very present in the messages of users, which were also taken up by other social movements, such as the Black lives matter.

As for the emojis most used in public messages, the “top 3” is occupied by the globe of the world, beer mugs colliding and the icon of a person shrugging. The fire icon moves up to sixth place, and the toilet roll, so coveted in supermarkets during the first few weeks of lockdown, is making its way into the top ten most used emojis on Tinder for the first time.

Music is also important on the platform and the ten songs most listened to by Tinder users have been, in that order, Blinding Lights (The Weeknd), WAP (Cardi B feat. Megan Thee Stallion), Safaera (Bad Bunny) , Life Is Good (Future feat. Drake), Relation (Rosalía, Daddy Yankee, J Balvin), Hawaii (Maluma), Pour une vie (Don Patricio), You stopped loving me (C. Tangana), Physical ( Dua Lipa) and Rain on me (Lady Gaga, Ariana Grande).

Of course, what has not been lacking in 2020 are original ideas for breaking the ice: “I know the maximum number of people for meetings is 6, but with 2 we have a lot” or “Hug me until Fernando Simón saves 2020 “are two good examples that creativity made its way onto Tinder in this difficult year.